How to Optimize Images for Visual Search
Posted: Tue Dec 17, 2024 8:54 am
Search results are becoming more visual. Google’s Circle to Search, Lens functionalities and organic product grids are developments that ensure that visitors use search in a way that is not just textual. With the right optimizations, you can not only improve findability and user experience, but also increase conversions. This guide is aimed at SEO professionals, from beginners to advanced, with both basic principles and advanced tips, especially for e-commerce and image-heavy content platforms.
Images as a forgotten opportunity
We all know that images are important for findability, user experience and sms gateway hungary assisting in making purchasing decisions. Despite this, I usually see that image optimization is treated as a low priority. Logical, if there are enough improvements with a higher impact.
Ultimately, image optimization gets pushed way back to the point where it is forgotten and remains forgotten.
A missed opportunity to gain profit on multiple levels. Especially for large and growing content platforms this is an important point of attention with a high impact on your website performance. Even if you are working on a small content platform with growth ambitions to international markets, for example, it is wise to be well prepared for this scalability.
The era of visual search with images
While traditional search results still dominate, images can contribute a significant portion of your website traffic.
Particularly indirectly, as search results become increasingly visual, visual elements play an increasing role in assisting and realizing clicks on links.
In addition to Google's Image Search, regular search results are becoming more visual with videos and photos. In e-commerce, you can think of the use of the Google Lens functionality and the well-known organic product grids, which are increasingly gaining a dominant position in the search results.
Organic search results with organic product grids in Google
Visual features are not limited to Google. Also Pinterest, with the Lens feature, and other social channels show the importance of visuals in organic findability within multiple organic channels. And brands, such as Amazon or Tommy Hilfiger, increasingly integrate certain visual search tools into their apps.
Images as a forgotten opportunity
We all know that images are important for findability, user experience and sms gateway hungary assisting in making purchasing decisions. Despite this, I usually see that image optimization is treated as a low priority. Logical, if there are enough improvements with a higher impact.
Ultimately, image optimization gets pushed way back to the point where it is forgotten and remains forgotten.
A missed opportunity to gain profit on multiple levels. Especially for large and growing content platforms this is an important point of attention with a high impact on your website performance. Even if you are working on a small content platform with growth ambitions to international markets, for example, it is wise to be well prepared for this scalability.
The era of visual search with images
While traditional search results still dominate, images can contribute a significant portion of your website traffic.
Particularly indirectly, as search results become increasingly visual, visual elements play an increasing role in assisting and realizing clicks on links.
In addition to Google's Image Search, regular search results are becoming more visual with videos and photos. In e-commerce, you can think of the use of the Google Lens functionality and the well-known organic product grids, which are increasingly gaining a dominant position in the search results.
Organic search results with organic product grids in Google
Visual features are not limited to Google. Also Pinterest, with the Lens feature, and other social channels show the importance of visuals in organic findability within multiple organic channels. And brands, such as Amazon or Tommy Hilfiger, increasingly integrate certain visual search tools into their apps.