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No time to read? Content • What is B2C: Basic Concepts • Differences between B2B and B2C models • Specifics of sales in the B2C segment • B2C client portrait: why create it • Building an effective B2C system • Channels of interaction with B2C audience • Main tools of B2C marketing • Marketing strategies for B2C business • Marketing automation in the B2C segment • Examples of successful B2C marketing • Conclusion • FAQ b2c marketing B2C marketing is one of the main business models, which involves selling a company's goods or services directly to a client - an individual (Business-to-Consumer). In contrast, B2B marketing involves selling goods or services from business to business. These are completely different models, but our goal today is not to compare them in detail, but to focus on B2C.