An Interview with Chelsea Larson-Andrews
Posted: Tue Dec 17, 2024 10:26 am
Being in tech marketing means being fully immersed in what’s going on in real-time in the tech ecosystem. I’m lucky to have a front-row seat to world leaders in interviews and panels, and not only that, provide social coverage on trending topics.
I also study a lot on my own. For the past 10 years, I’ve made it a habit to consume tech content from podcasts to videos to articles, to keep myself up-to-date on all things tech.
My advice for anyone looking to build their voice in any area is to learn from, follow and engage with the experts.
What sub-topics are you most passionate about?
I’m most passionate about the cross-section of leveraging technology for good. I’m inspired Liiska Lambarka Taleefoonka Gacanta ee Saxda ah by how innovation can improve inclusivity, equity, and sustainability on a global scale. Luckily these issues are becoming table stakes and companies are starting to make financially driven decisions based on their social impact. I hope to see a whole lot more of this.
Who influences you on these topics?
I’m lucky to work with the most amazing thought leaders in tech who teach me new things every day, including Sally Eaves, Diana Adams, Kevin Jackson, Evan Kirstel, Chris Isak, Harold Sinnott, Glen Gilmore, Ronald van Loon, Sarah, and Dean Gratton, Joao Bocas, Lisa Jackson, and more, and of course my business partner, Beverley Eve. Follow all of these folks today if you’re not already
.
What challenges are brands facing in this space?
B2B influencer marketing is relatively new, so the biggest challenge brand’s face is fully appreciating the power of the approach, how to leverage it, and how crucial it is to a 360 marketing strategy.
Sometimes brands are overwhelmed and don’t know where to start with influencer marketing, but once our clients try their first campaign, it clicks.
What do you think the future holds in this space?
People are far more likely to take action based on the recommendations of their peers. In fact, 92% of people trust recommendations from individuals (even if they don’t know them) over brands or businesses.
That’s why influencer marketing is so popular – and effective.
The tech industry is just now catching on to this and I think over the next 5 years we’re going to see virtually all tech companies employing some form of thought leadership driven marketing into their strategy, whether it be content collaboration or a full-scale influencer program.
What brands are leading the way in this space?
All of TechMode’s clients! Lol. But seriously, I’m biased so I don’t feel comfortable listing company names, but the brands that treat influencer marketing as a key component to the overall marketing roadmap are the ones that are doing it right.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
A lot of companies come to us with no idea where to start. If that’s you, please reach out! We can discuss your objectives and how our data-driven strategies can help achieve your short-term and long-term marketing goals. If you have a program in place but want to scale, we would love to hear from you too! [email protected]
What are your passions outside of work?
I live on the beach in Southern California, so naturally, I spend a ton of time outdoors. I also love pilates, so if I’m not cruising around the beach with my family, you can find me somewhere on a pilates reformer.
What would be the best way for a brand to contact you?
Follow me on Twitter, LinkedIn, or contact me by Email.
While you’re here, why not signup to our B2B influencer marketplace, MyOnalytica? MyOnalytica is the world’s largest B2B influencer marketplace. Influencers can sign up for free and create their own profiles which will be visible to Onalytica clients which include many of the world’s largest brands. Sign up now to showcase your expertise, influence & how you would like to partner with brands.
I also study a lot on my own. For the past 10 years, I’ve made it a habit to consume tech content from podcasts to videos to articles, to keep myself up-to-date on all things tech.
My advice for anyone looking to build their voice in any area is to learn from, follow and engage with the experts.
What sub-topics are you most passionate about?
I’m most passionate about the cross-section of leveraging technology for good. I’m inspired Liiska Lambarka Taleefoonka Gacanta ee Saxda ah by how innovation can improve inclusivity, equity, and sustainability on a global scale. Luckily these issues are becoming table stakes and companies are starting to make financially driven decisions based on their social impact. I hope to see a whole lot more of this.
Who influences you on these topics?
I’m lucky to work with the most amazing thought leaders in tech who teach me new things every day, including Sally Eaves, Diana Adams, Kevin Jackson, Evan Kirstel, Chris Isak, Harold Sinnott, Glen Gilmore, Ronald van Loon, Sarah, and Dean Gratton, Joao Bocas, Lisa Jackson, and more, and of course my business partner, Beverley Eve. Follow all of these folks today if you’re not already
.What challenges are brands facing in this space?
B2B influencer marketing is relatively new, so the biggest challenge brand’s face is fully appreciating the power of the approach, how to leverage it, and how crucial it is to a 360 marketing strategy.
Sometimes brands are overwhelmed and don’t know where to start with influencer marketing, but once our clients try their first campaign, it clicks.
What do you think the future holds in this space?
People are far more likely to take action based on the recommendations of their peers. In fact, 92% of people trust recommendations from individuals (even if they don’t know them) over brands or businesses.
That’s why influencer marketing is so popular – and effective.
The tech industry is just now catching on to this and I think over the next 5 years we’re going to see virtually all tech companies employing some form of thought leadership driven marketing into their strategy, whether it be content collaboration or a full-scale influencer program.
What brands are leading the way in this space?
All of TechMode’s clients! Lol. But seriously, I’m biased so I don’t feel comfortable listing company names, but the brands that treat influencer marketing as a key component to the overall marketing roadmap are the ones that are doing it right.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
A lot of companies come to us with no idea where to start. If that’s you, please reach out! We can discuss your objectives and how our data-driven strategies can help achieve your short-term and long-term marketing goals. If you have a program in place but want to scale, we would love to hear from you too! [email protected]
What are your passions outside of work?
I live on the beach in Southern California, so naturally, I spend a ton of time outdoors. I also love pilates, so if I’m not cruising around the beach with my family, you can find me somewhere on a pilates reformer
.What would be the best way for a brand to contact you?
Follow me on Twitter, LinkedIn, or contact me by Email.
While you’re here, why not signup to our B2B influencer marketplace, MyOnalytica? MyOnalytica is the world’s largest B2B influencer marketplace. Influencers can sign up for free and create their own profiles which will be visible to Onalytica clients which include many of the world’s largest brands. Sign up now to showcase your expertise, influence & how you would like to partner with brands.