How to Set and Achieve B2B Sales Goals

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Ads with images Image ads are one of the most common methods of Facebook promotion. They can help draw attention to your products, services, or brand. You've probably seen them many times while scrolling through your Facebook news feed. This type of advertising is especially effective in campaigns where the visual side plays a key role. For example, if you have attractive photos of a product after a professional photo shoot, advertising posts based on them will be especially effective. The image can also contain text, but it is important that it does not take up more than 20% of the area. It is important to remember that you only have one chance to attract the audience's attention, so you need to carefully approach its selection and composition.



Advertising in video format Launching Facebook india mobile number database free video advertising involves using videos that are about 15 seconds long. The platform's capabilities allow for longer videos, but they do not hold the consumer's attention. Video advertising is usually more engaging and attractive than graphic advertising. It allows companies to show a product in action, explain what a particular service is for. You can use trendy music, attractive special effects or voiceovers to attract the audience's attention. However, compared to other formats, creating videos always requires more effort, time and money. Carousel Advertising This format allows you to display up to 10 images or videos in a single ad. Users can scroll through this series horizontally, and each card can have its own target link.



Carousel ads are ideal when you need to showcase different products from one category, each item of which can be linked to a separate page. In essence, it works as a mini-catalog, where a person can select the product of interest and immediately read more information or place an order. Experts use carousel to tell the story of the brand. Such storytelling is an unconventional way to attract the attention of a potential client. Advertising in Stories Facebook also has the option to show stories. They are displayed at the top of the user's news feed. Since ads in stories are displayed vertically, when creating images and videos for this type, you should keep in mind that photos and videos must be taken in a certain aspect ratio - 9:16.