Company Enables Advanced Marketing Automation to Personalize B2C and B2B Communication
Posted: Tue Dec 17, 2024 11:13 am
THE STORY OF YVES ROCHER
Yves Rocher is a B2B and B2C manufacturing, distribution, and trading company of products in the Botanical Cosmetics segment. It appeared in history in 1939 at the initiative of the French entrepreneur of the same name, in Brittany, an administrative region of France.
Also read: “ B2B Email Marketing Can Help Convert More Leads and Customers ”!
From 1939 to 2024, Yves Rocher went from a small company to a multinational. Today, it has a botanical garden with 1,500 species of plants for research and development (R&D) of new products. It also has 60 hectares of organic fields that it uses for agroecology. It has 5 factories.active phone number list
In addition, it is present in more than 90 countries with 2,069 countries with 13,500 stores, 250,000 employees, and 250,000 social sellers.
In the company's physical stores and e-commerce, consumers can find cosmetic products for the face, makeup, body, and hair; as well as perfumes for different occasions, both men and women. In short, the brand is a success in its own right.
However, a few years ago, the company’s leaders realized that there was a communication problem between the company and its B2B and B2C audiences. With poor segmentation, communication was not effective. That’s why, in 2015, they started looking for a solution to this problem on the market. That’s when they discovered the E-goi platform. Keep reading to learn more!
Yves Rocher is a B2B and B2C manufacturing, distribution, and trading company of products in the Botanical Cosmetics segment. It appeared in history in 1939 at the initiative of the French entrepreneur of the same name, in Brittany, an administrative region of France.
Also read: “ B2B Email Marketing Can Help Convert More Leads and Customers ”!
From 1939 to 2024, Yves Rocher went from a small company to a multinational. Today, it has a botanical garden with 1,500 species of plants for research and development (R&D) of new products. It also has 60 hectares of organic fields that it uses for agroecology. It has 5 factories.active phone number list
In addition, it is present in more than 90 countries with 2,069 countries with 13,500 stores, 250,000 employees, and 250,000 social sellers.
In the company's physical stores and e-commerce, consumers can find cosmetic products for the face, makeup, body, and hair; as well as perfumes for different occasions, both men and women. In short, the brand is a success in its own right.
However, a few years ago, the company’s leaders realized that there was a communication problem between the company and its B2B and B2C audiences. With poor segmentation, communication was not effective. That’s why, in 2015, they started looking for a solution to this problem on the market. That’s when they discovered the E-goi platform. Keep reading to learn more!