Fresh Black Friday Marketing Ideas for Growth Marketers
Posted: Wed Dec 18, 2024 3:30 am
Last year, Black Friday deals generated a record $9.12 billion from online shoppers. For e-commerce apps, a large portion of the year’s overall revenue depends on holiday shopping, so they need to stay relevant in their Black Friday messaging and ensure their Black Friday marketing is fully optimized for success.
In this article, you’ll find our top 10 Black Friday marketing tips to help you prepare for your holiday season campaigns. While many of these tips are for e-commerce apps, apps across all verticals can use them as inspiration to take advantage of November’s digital frenzy.
1. Start your promotion early
While many uk business fax list people complain that holiday decorations are appearing earlier in stores each year, statistics reveal that many of these same people are likely to take advantage of Black Friday deals before the date. Only 9.6% of US shoppers wait until Black Friday to make purchases: 22% make their purchases in October, while 24% make their purchases in November, before Black Friday week begins. So, if you want to beat the competition, start your holiday marketing on your app earlier this year.
2. Optimize ASO according to the season
In 2022, a record 48% of online sales were made on smartphones, and this number is projected to rise in the coming years as more consumers make their Cyber Five purchases from their smartphones. Therefore, eCommerce app marketers need to update their app store optimization (ASO) to include seasonal terms related to Black Friday messaging.
Keyword Ranking for Black Friday
For example, shopping app Rakuten changed its description, promotional texts, and screenshots on the Apple App Store to highlight its Black Friday deals. The results: Rakuten’s App Store ranking for the term “Black Friday” went from #23 on October 7, 2022, to #7 on Black Friday 2022.
In this article, you’ll find our top 10 Black Friday marketing tips to help you prepare for your holiday season campaigns. While many of these tips are for e-commerce apps, apps across all verticals can use them as inspiration to take advantage of November’s digital frenzy.
1. Start your promotion early
While many uk business fax list people complain that holiday decorations are appearing earlier in stores each year, statistics reveal that many of these same people are likely to take advantage of Black Friday deals before the date. Only 9.6% of US shoppers wait until Black Friday to make purchases: 22% make their purchases in October, while 24% make their purchases in November, before Black Friday week begins. So, if you want to beat the competition, start your holiday marketing on your app earlier this year.
2. Optimize ASO according to the season
In 2022, a record 48% of online sales were made on smartphones, and this number is projected to rise in the coming years as more consumers make their Cyber Five purchases from their smartphones. Therefore, eCommerce app marketers need to update their app store optimization (ASO) to include seasonal terms related to Black Friday messaging.
Keyword Ranking for Black Friday
For example, shopping app Rakuten changed its description, promotional texts, and screenshots on the Apple App Store to highlight its Black Friday deals. The results: Rakuten’s App Store ranking for the term “Black Friday” went from #23 on October 7, 2022, to #7 on Black Friday 2022.