That Means Focusing On Responsive

[mdraufkh.andaker]

Email Design Which Adjusts Your Html Email Campaigns Layout For Different Screen Sizeseven B2b Brands With Email Opens That Trend Toward Desktops And Laptops Should Consider Responsive Email Design Because You Never Know When Your Next Big Prospect Is Going To Open An Email On Their Smartphonea Tale Of Two Email Campaignslets Paint A Picture Of Why Responsive Email Design Is So Crucialscenario 1 Nonresponsive Nightmareimagine Youve Just Launched A Flash Sale And Your Email Goes Out To Thousands Of Subscribers

But Uhoh The Design Isnt Mobilefriendly Your Cta Button Is Tiny singapore email list 1.6 million contact leads The Text Is Unreadable Without Zooming And The Image Files Are So Large They Take Forever To Load The Result Frustrated Customers Missed Sales Opportunities A Spike In The Unsubscribe Rate And A Collective Groan From The Rest Of The Marketing Teamscenario 2 Mobilefriendly Dream Come Truenow Flip That Script Your Flash Sale Email Is Designed And Coded To Respond To Various Screen Sizes




Some Contacts See A Singlecolumn Layout On Their Phones While Others See Featured Products In A Three Column Design When Its Opened On Desktop The Cta Button Stands Out And And Is Easy To Tap Not Just Click Theres Excellent Readability And The Images Are Optimized For Quick Loading The Result A Successful Campaign In Which Your Email Drove More Traffic And Sales Than Any Other Marketing Channelheres A Visual Example Of A Problematic Email Design