Forecasting using mixed media modeling will return
Posted: Wed Dec 18, 2024 3:37 am
Reggie Singh, Director of Partnerships at Adjust
"This year, we'll see companies focus more than ever on forecasting and strategic budgeting. Marketers today have been hyper-focused on historical numbers like user acquisition , ad spend , and return on ad spend (ROAS) , with less focus on strategy and forward planning.
As we move past the variability of the pandemic years, combined with recent economic uncertainty, we will see the return of media mix modeling (MMM) forecasting as an option to determine the impact of marketing tactics on a business objective, alongside data-driven attribution . MMM is a great option for measuring the impact of non-traditional media channels such as connected TV , podcasts, and digital out-of-home media.”
Tip : Start measuring the australia business fax list assistive power of CTV for your mobile marketing campaigns to discover the number of installs and engagements driven by CTV.
#5) It will be essential to demonstrate ROI in marketing campaigns
Simon "Bobby" Dussart, Chief Executive Officer of Adjust, as published in the CXOtoday article entitled Money will follow measurement in 2023 .
"Money follows measurement. Recent economic and industry challenges will make marketing campaign measurement and the ability to demonstrate ROI critical for businesses in the new year .
eMarketer predicts that mobile advertising will account for 76% of global digital ad spending by 2024. So the potential for marketers to reach new users is at an all-time high. Over the past decade we've seen such a huge shift toward digital media because of its measurement capabilities, and our forecasts indicate that we'll see the same type of shift toward mobile."
Tip : View your monetary metrics and attribution data in a single platform, like Adjust, to take control of your ROI measurement .
"This year, we'll see companies focus more than ever on forecasting and strategic budgeting. Marketers today have been hyper-focused on historical numbers like user acquisition , ad spend , and return on ad spend (ROAS) , with less focus on strategy and forward planning.
As we move past the variability of the pandemic years, combined with recent economic uncertainty, we will see the return of media mix modeling (MMM) forecasting as an option to determine the impact of marketing tactics on a business objective, alongside data-driven attribution . MMM is a great option for measuring the impact of non-traditional media channels such as connected TV , podcasts, and digital out-of-home media.”
Tip : Start measuring the australia business fax list assistive power of CTV for your mobile marketing campaigns to discover the number of installs and engagements driven by CTV.
#5) It will be essential to demonstrate ROI in marketing campaigns
Simon "Bobby" Dussart, Chief Executive Officer of Adjust, as published in the CXOtoday article entitled Money will follow measurement in 2023 .
"Money follows measurement. Recent economic and industry challenges will make marketing campaign measurement and the ability to demonstrate ROI critical for businesses in the new year .
eMarketer predicts that mobile advertising will account for 76% of global digital ad spending by 2024. So the potential for marketers to reach new users is at an all-time high. Over the past decade we've seen such a huge shift toward digital media because of its measurement capabilities, and our forecasts indicate that we'll see the same type of shift toward mobile."
Tip : View your monetary metrics and attribution data in a single platform, like Adjust, to take control of your ROI measurement .