Platform algorithms don't care where you edit your content. While it’s easy to understand the logic behind this popular myth, it’s been debunked directly by Adam Mosseri, the head of Ins iraq database telegram tagram, who explicitly confirmed that using external editing tools has no impact on reach or visibility.
What actually matters:
Clean, watermark-free videos (i.e. don’t post a TikTok watermarked video to Instagram)
Content quality and engagement
Following platform guidelines about music rights
Instagram third party editing tools mythInstagram Head Adam Mosseri debunks the third-party editing tools myth
The takeaway
Choose your favorite video editing software, and use it to your heart’s content! You can also create videos in other apps and re-upload the content to Instagram with no negative effects. Just watch out for those watermarks.
Write your own social media playbook
Social media marketing isn't about following rules or chasing algorithm secrets. It's about understanding your audience, creating value, and staying adaptable as platforms evolve.
The most successful brands in 2025 won't be the ones who followed every "best practice" to the letter. They'll be the ones who:
Tested and learned from their own data
Focused on audience needs over platform trends
Adapted quickly to changes while maintaining their core strategy
Used tools (like AI and editing apps) strategically, not superstitiously
Want to be more strategic about social media in 2025? Read through our 10-step guide to creating a social media strategy that you'll stick to for the whole year.
