Because this is a relatively new vertical in the mobile space, the growth of apps that fall under the “cryptocurrency” category has been exponential. Industry trends such as Bitcoin adoption, stablecoins and payments, decentralized finance, memecoins, NFTs, gaming, and the metaverse form the foundation of this ever-evolving cultural and business phenomenon.
In this post, we’ll take a closer look at how installs and sessions have grown over the past few years to help mobile advertisers better understand the massive growth germany business fax list opportunity that exists in this space in 2022.
Cryptocurrency App Downloads, Installs, and Growth
Cryptocurrency app downloads and installs have been increasing impressively throughout 2021. After remaining stable since their previous jump in Q4 2017, a new wave of downloads began in 2020, where Apptopia data shows that year-over-year growth reached 64%. However, in 2021, this figure grew to 401%.
It is also very important to mention the patterns we can see over the course of 2021. Downloads decreased by 49% between Q2 and Q3, but increased again by 106% in Q4, which coincides with the price movements of Bitcoin and cryptocurrencies in general, and demonstrates the importance of these fluctuations for user acquisition (UA) and re-engagement. The first impulse that can be seen in the chart below occurred in April, when the price of Bitcoin almost reached $64,000, followed by a new peak in November, when the price reached $69,000.
