What is Lean Marketing?
Lean marketing is a relatively new scientific concept used to create and manage startups. Lean marketing brings together all the marketing techniques and actions necessary to promote products, brands and people .
It is a methodology that makes it possible to create viable businesses, as well as the rapid development of products aimed at solving customer needs.
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The differential value of lean marketing lies in the fact that it allows for high impact, which is also flexible, allowing for adapting the advertising message in a short time and at a low cost, as well as defining actions and implementing the necessary improvements.
This concept really succeeds in favoring the opportunities of newly created small companies, which have few economic resources and wish to take advantage of all the opportunities that the Internet can offer .
Lean marketing can also work for large companies that want to achieve their goals in an agile manner. The most interesting thing about this technique is that it can be applied to any type of company or business.
Eliminate unnecessary expenses that do not add value to the product or service.
Establish priorities in activities and set times.
Achieve the most effective and innovative result on the market with the minimum investment of time and money.
Create a flexible process that allows you to achieve the desired production without waste.
Minimize the risk of project failure.
What is Inbound Marketing?
Inbound Marketing is a methodology that emerged as a major trend in small business email list digital marketing , as a result of the radical and constant changes that have occurred in the browsing and consumption habits that society has adopted.
This methodology seeks to combine non-intrusive marketing and advertising techniques . Its purpose is to make the target customer find us, and from there accompany them in the purchasing process in a friendly way until they make the final transaction, and then continue with loyalty.
Inbound Marketing mainly relies on the dissemination of content through different channels such as blogs, search engines and social networks. It uses different tools such as SEO , Social Media , Social Ads , etc.
Through these channels and tools, the trust and credibility that the company needs to attract qualified prospects at the lowest cost is generated .
Inbound Marketing is based on 4 phases:
Attraction
This is achieved by implementing a suggestion strategy through the publication of content on social networks . This content directs users to a website that provides them with useful and interesting information that they feel the need to share, thereby generating more traffic.
