For many companies, digital media has become a key channel for customer acquisition. Since digitalization has taken over people's consumption habits, brands are constantly working to win over their "clicks."
Clicks encompass the main advantages of digital marketing , once they translate into traffic, subscriptions, conversions and many other valuable actions within an online strategy.
But, unlike traditional marketing, there are two italy email list 9 millions contact leads characteristics that make digital marketing sustainable and successful: long-term vision and the ability to measure .
In the following lines you will discover why it is worth spending your time and money on this type of strategy. Continue reading!
Traditional marketing x digital marketing
In order to understand the reasons why digital marketing has become such an important strategy today, you must understand its fundamental differences with traditional marketing .
The latter is developed under unilateral communication.
Companies use offline media such as radio, print media and television to target their advertising to a wide audience, which consequently makes the cost of the action much higher.
This type of marketing does not care about establishing a relationship with the audience, it only wants to convey its message.
On the other hand, digital marketing acts in the online world. In it, any online channel becomes an opportunity to reach a brand's target audience .
Social networks, paid media, corporate blogs based on an inbound marketing strategy , email marketing, organic traffic... The tools are endless.
In addition, the relationship with the public is very important here.
Unlike traditional marketing, digital marketing has undeniable advantages. Below I will present each of them.
4 advantages of digital marketing
1. Less expenses and more results
All digital actions are cheaper than those in an offline strategy. The possibility of focusing on actions aimed at the ideal audience allows spending to be directed towards what really brings results, thus avoiding waste.
And more. On the Internet, you can work with very low-cost strategies, such as content marketing , which attracts potential customers (or leads ) by creating relevant organic content that is well positioned in search engines.
However, if you have the resources available, it is recommended that you integrate paid and organic actions to boost your results.
