In summary: you can do a lot of things with Python. The features I explained above are just the tip of the iceberg.
Where do you learn Python?
Python is a valuable skill to have as a marketer. You bridge the gap between marketing and development, which improves communication. You can independently and quickly make analyses and sound predictions for the market. In all probability, Python will continue to develop and there will be even more applications in the future to make the life of the marketer easier and better. But where do you start learning Python?
To learn Python, you can take many different paths. But the rule of thumb is: "Doing is learning!" So always try to follow along with the tutorial, book or whitepaper that you have in front of you.
One of the best (free) resources for learning Python is on YouTube. Nick Duddy has a 5-part series to help you get started and run your first Python projects. Let's be honest, it might take a little while to get over the Scottish accent, but once you get into it, you'll learn all the basics in no time!
Of course, there are also paid courses to learn Python. For example, on Udemy you can find more than 10,000 modules to learn Python. But Microsoft also offers a course that you can follow for free.
Finally, there are always the apps that teach you programming languages. These are a lot drier in my opinion. In short, a little Googling, watching tutorials and applying everything directly will help you a long way to understand Python better.
How do you get Python on your computer?
Python runs on all major operating systems: Windows, macOS & Linux. But how do you get Python on your computer? The fastest and easiest way is through Anaconda. Anaconda is a platform that offers Python (and all the basic “apps” pre-installed) for free. Below is an explanation of how you can download Anaconda.
Download Anaconda . Anaconda is the platform in which you will use Python. Anaconda has many built-in tools. With these, you can get started quickly and easily without too much fuss. All you have to do is go to this website and download the latest version of Python.
Launch Anaconda and open a new Jupyter Notebook .
Click on “new” at the top right and select Python . I am working with Python 3. So instead of Python, it says Python 3.
Congratulations! You can now start learning Python!
Do you have any questions or want to share your experiences about Python? Let me know in the comments below.
Online marketing & corona: changes in consumer behavior
The consequences of COVID-19 are still unpredictable, given the fact that there are large-scale changes every day. A lot is also changing for the
Historically, in times of crisis, you see major germany telegram data changes in the consumer sector. The lipstick effect , for example, is particularly interesting: during the big dip of 2008, L'Oréal researched that the cosmetics industry actually had a boost of 5.3 percent. Several scientists think that this is because, evolutionarily speaking (and therefore unconsciously), you want to look better than your 'competition'.
What should marketers do?
What are the implications for online marketing? The business side is clear: uncertainty about finances will push bigger choices forward. Logistical issues may throw a spanner in the works, but the big focus for businesses will be on consolidation. But it also offers opportunities for consumers and marketers.
Focus on retention
Consumers will be risk averse in the short term . Research by Lerner & Keltner (2000) has shown that when consumers are anxious, they are more likely to exhibit risk aversion. This means that this is a good time to renew subscriptions, because people are less likely to exhibit risk seeking behavior and switch to a new company. So focus on retention.
