google shopping setup 1 For product campaigns, one dbtodata of the most common and effective bidding strategies is Maximize Conversion Value, which requires you to set a target ROAS (return on ad spend). google shopping setup 1 For new campaigns, it is recommended to set a relatively high ROAS target in the range of 100-200% for the first 2 weeks. This will allow you to collect initial statistics and evaluate the effectiveness of the campaign. As data accumulates, the ROAS target can be gradually lowered to maximize profitability while maintaining an acceptable volume of traffic and conversions. Important nuances We've put together some helpful tips to help you set up Google Shopping. Group products To effectively manage and optimize your Google Standard Shopping campaign, it is recommended to use a structured approach.
Without subgrouping, it is difficult to determine which products are profitable and which are wasting budget without a return. To create a structure in Google Ads, open your Shopping campaign settings, select the campaign you created, and go to the product group. google shopping setup 1 Here you can segment products by various features: product type, category, brand, additional tags, and so on. google shopping setup 1 Check the desired segmentation criteria and scroll to the bottom of the list to make sure all the necessary groups are checked. Then click OK to apply the changes. It is important to scroll through all the groups, otherwise Google will only segment the first 50 groups, and the rest will be automatically disabled from display.
