Your automated Sponsored Products campaigns come in handy
Posted: Wed Dec 18, 2024 4:21 am
The final step of every Amazon PPC campaign strategy is to constantly optimize your existing campaigns. Unfortunately, you can’t just let your campaigns sit there and hope they perform well – for that you need bid automation software. You need to keep downloading those reports, keep generating new keywords, keep optimizing your bids.
Amazon PPC campaigns are a labor of love. They are time consuming, but the results are very good, so it is worth it if you really put in the effort. Running your SP campaigns well and following the structure that gives you bc data america a good manual campaign in the end, is what gets you to the top of Search. Top of Search is your ticket to 7-figure sales. Make sure you always keep that goal in mind when running Amazon PPC ad group campaigns!
Other campaign structures
Structuring a Sponsored Brands and Sponsored Display campaign will definitely be a little different, but the fundamental structuring strategy remains the same.
Sponsored brands
Luckily, When you think about it, you’re still trying to rank for the same keywords just with a different type of ad. You can use the data from your automated SP campaign to find a great set of keywords for your Sponsored Brands campaigns.
Wait! Don’t take this as permission to employ the same strategy for Sponsored Brand that you used for Sponsored Products. These are still two different types of ads, and you can’t mindlessly employ the same structure as in the previous section.
The first fork in your decision tree is to adjust your budget. Sponsored Brand ads are used to expand your entire brand . You are advertising your store and not just a product. You should allocate a higher budget, ideally at least 50% of your total SP campaign budget to start.
Amazon PPC campaigns are a labor of love. They are time consuming, but the results are very good, so it is worth it if you really put in the effort. Running your SP campaigns well and following the structure that gives you bc data america a good manual campaign in the end, is what gets you to the top of Search. Top of Search is your ticket to 7-figure sales. Make sure you always keep that goal in mind when running Amazon PPC ad group campaigns!
Other campaign structures
Structuring a Sponsored Brands and Sponsored Display campaign will definitely be a little different, but the fundamental structuring strategy remains the same.
Sponsored brands
Luckily, When you think about it, you’re still trying to rank for the same keywords just with a different type of ad. You can use the data from your automated SP campaign to find a great set of keywords for your Sponsored Brands campaigns.
Wait! Don’t take this as permission to employ the same strategy for Sponsored Brand that you used for Sponsored Products. These are still two different types of ads, and you can’t mindlessly employ the same structure as in the previous section.
The first fork in your decision tree is to adjust your budget. Sponsored Brand ads are used to expand your entire brand . You are advertising your store and not just a product. You should allocate a higher budget, ideally at least 50% of your total SP campaign budget to start.