5 Pop-Up Best Practices to Boost Sales on Black Friday 2024
Posted: Wed Dec 18, 2024 4:25 am
It is one of the most anticipated events for shoppers, as it informally marks the start of the Christmas shopping season.
For businesses, it’s like a peak period where everyone has the potential to experience a surge in sales, web traffic, order rates, and more. Most savvy eCommerce businesses have surely started their own email marketing campaigns and social media tactics in advance to take advantage of all the annual business events (Cyber Monday, Giving Tuesday, etc.) that will take place from Thanksgiving through Christmas. Because, why not?
In fact, online shoppers spent a whopping $138.65 billion cmo email lists during the 2019 holiday season alone, a record high that’s 13.6% higher than the previous year. According to the U.S. Department of Commerce, e-commerce is credited with more than 60% of all retail profits for that period.
Considering all the benefits that Black Friday offers, the question is: have you prepared for it yet?
To better equip your eCommerce store for Black Friday 2024, we bring you a list of best practices on how to skyrocket sales through this not-so-secret weapon: pop-ups .
Popups are easy to integrate into your sales strategy, which can help you achieve lower cart abandonment, increased sales and email list building, and a better user experience.
Let's get started!
1. Entrance Popups: Take Visitors to Your Black Friday Deals Page
As soon as the day begins, online visitors have their devices ready even while they are at work. Since most Black Friday shoppers would probably be in a hurry to grab exclusive deals, you can expect them to continuously jump from one online store to another and hardly stay on one site.
To avoid unnecessary bounce rates, show them an entry popup that will automatically take them to your Black Friday Deals page upon clicking. Not telling them this right away would decrease your chances of converting them into paying customers.
Using Poptin, I created this simple Black Friday popup. With just one click, it has successfully helped your visitors see the deals you have for them.
poptin, black friday sale 2024. popups
Bonus Tip: Show this popup the moment they land on your page with at least a few seconds delay. Also, make sure you have set up an easy close button if they are ever on your site for other reasons.
For businesses, it’s like a peak period where everyone has the potential to experience a surge in sales, web traffic, order rates, and more. Most savvy eCommerce businesses have surely started their own email marketing campaigns and social media tactics in advance to take advantage of all the annual business events (Cyber Monday, Giving Tuesday, etc.) that will take place from Thanksgiving through Christmas. Because, why not?
In fact, online shoppers spent a whopping $138.65 billion cmo email lists during the 2019 holiday season alone, a record high that’s 13.6% higher than the previous year. According to the U.S. Department of Commerce, e-commerce is credited with more than 60% of all retail profits for that period.
Considering all the benefits that Black Friday offers, the question is: have you prepared for it yet?
To better equip your eCommerce store for Black Friday 2024, we bring you a list of best practices on how to skyrocket sales through this not-so-secret weapon: pop-ups .
Popups are easy to integrate into your sales strategy, which can help you achieve lower cart abandonment, increased sales and email list building, and a better user experience.
Let's get started!
1. Entrance Popups: Take Visitors to Your Black Friday Deals Page
As soon as the day begins, online visitors have their devices ready even while they are at work. Since most Black Friday shoppers would probably be in a hurry to grab exclusive deals, you can expect them to continuously jump from one online store to another and hardly stay on one site.
To avoid unnecessary bounce rates, show them an entry popup that will automatically take them to your Black Friday Deals page upon clicking. Not telling them this right away would decrease your chances of converting them into paying customers.
Using Poptin, I created this simple Black Friday popup. With just one click, it has successfully helped your visitors see the deals you have for them.
poptin, black friday sale 2024. popups
Bonus Tip: Show this popup the moment they land on your page with at least a few seconds delay. Also, make sure you have set up an easy close button if they are ever on your site for other reasons.