Discover what the AIDA model is and how to apply it to your Digital Marketing strategy!
Posted: Wed Dec 18, 2024 4:27 am
The AIDA model is an analysis resource that provides guidance on the consumer purchasing decision process and the factors involved, each represented by a letter of the acronym.
The origin of this methodology is attributed to the American E. St. Elmo Lewis, a pioneering advertising researcher who began his work at the end of the 18th century.
The AIDA model explains that, to guide the consumer to the purchase , it is necessary to attract attention, maintain interest and generate desire so that they then make a decision.
A = Attention
I = Interest
D = Desire
A = Action
Initially, the model was used primarily in the production of japan email list 2 million contact leads print advertisements , proposing that they should have visual elements at each stage.
Thus, the recipe for success was based on:
attractive image,
interesting subtitle,
educational text body,
and advertiser contacts so that the consumer could reach the product.
Obviously, that was long before the Internet came along. Lewis had no idea of the potential of the AIDA model for digital marketing success .
However, I already understood the importance and some basic principles for converting customers .
These principles are currently applied in both marketing and sales, since it is necessary to guide the customer during the purchasing process .
Here we will explain each of these stages in practice and how to use the concept to increase sales!
How does the AIDA model work?
The evolution of Marketing allowed AIDA to be used in other forms of dissemination of a brand or product, such as advertising on television and Content Marketing in the digital media.
There are important factors such as age, lifestyle, culture and motivations that influence people's way of thinking, reflecting in their behavior and also in their purchasing decisions.
Before applying the AIDA model to your marketing strategy, it is essential to consider who your brand’s buyer persona is . With that in mind, we can now discuss more precisely the meaning of each word in the AIDA acronym.
The origin of this methodology is attributed to the American E. St. Elmo Lewis, a pioneering advertising researcher who began his work at the end of the 18th century.
The AIDA model explains that, to guide the consumer to the purchase , it is necessary to attract attention, maintain interest and generate desire so that they then make a decision.
A = Attention
I = Interest
D = Desire
A = Action
Initially, the model was used primarily in the production of japan email list 2 million contact leads print advertisements , proposing that they should have visual elements at each stage.
Thus, the recipe for success was based on:
attractive image,
interesting subtitle,
educational text body,
and advertiser contacts so that the consumer could reach the product.
Obviously, that was long before the Internet came along. Lewis had no idea of the potential of the AIDA model for digital marketing success .
However, I already understood the importance and some basic principles for converting customers .
These principles are currently applied in both marketing and sales, since it is necessary to guide the customer during the purchasing process .
Here we will explain each of these stages in practice and how to use the concept to increase sales!
How does the AIDA model work?
The evolution of Marketing allowed AIDA to be used in other forms of dissemination of a brand or product, such as advertising on television and Content Marketing in the digital media.
There are important factors such as age, lifestyle, culture and motivations that influence people's way of thinking, reflecting in their behavior and also in their purchasing decisions.
Before applying the AIDA model to your marketing strategy, it is essential to consider who your brand’s buyer persona is . With that in mind, we can now discuss more precisely the meaning of each word in the AIDA acronym.