Five tips to engage young people with your brand
Posted: Wed Dec 18, 2024 4:27 am
As a brand, you need to use a well-considered marketing approach and communication method. One that works for the younger generation and appeals to them. On the one hand, this is about the product or service that you offer as a brand, and on the other hand, about the way in which you send this message. These must be connected and reinforce each other.
Get to know your target group
Talk to young people, specifically Generation Z. By sparring with young people as a brand about their needs, way of thinking and daily activities, you gain insight into what drives them and how you can respond to this. Validate all your assumptions and find out what works and what doesn't.
Authentic content
Stay away from long texts and 'fake' situations. Young people want to see real people they can relate to and hear the honest story. By being straight to the point and being creative, you keep their attention.
Digital first strategy
The younger generation consists of digital natives. You can reach them fastest via online channels such as Instagram and YouTube.
Use micro-influencers Find
suitable micro-influencers that fit your brand and are followed by the young people in your target group. Approach them for a possible collaboration and only work with influencers who are really motivated to promote your product or service.
Mentality: Go do it!
Start small. Spend a day talking to young people, invest 10% of your marketing budget in influencer marketing and set SMART goals. Monitor progress, adjust where necessary and indonesia telegram data scale up in the meantime if successful.
This year I have decided not to join the madness of all the marketing trends of the new year. Instead, I will take you along in what, despite all the trends and new developments, has always been effective. What has survived the test of time, and will remain effective in the future.
Use human evolution to your advantage
Both consciously and unconsciously, psychology has had a great impact on how marketing has been done over the years, and this is not without reason. Because many tricks that marketers use to sell their products and influence consumers are based on psychology. On behavior, patterns and routines that are both learned and evolutionary in nature ( nature – nurture ). But unlike a psychologist, marketers would rather not help you get rid of this behavior. They like to use it to encourage you to consume.
What activates us to want to buy? The biggest trigger of the unconscious behavior that the consumer shows originates from evolution . From our instinct to want to survive. And we still haven't unlearned this after 5 million years.
Get to know your target group
Talk to young people, specifically Generation Z. By sparring with young people as a brand about their needs, way of thinking and daily activities, you gain insight into what drives them and how you can respond to this. Validate all your assumptions and find out what works and what doesn't.
Authentic content
Stay away from long texts and 'fake' situations. Young people want to see real people they can relate to and hear the honest story. By being straight to the point and being creative, you keep their attention.
Digital first strategy
The younger generation consists of digital natives. You can reach them fastest via online channels such as Instagram and YouTube.
Use micro-influencers Find
suitable micro-influencers that fit your brand and are followed by the young people in your target group. Approach them for a possible collaboration and only work with influencers who are really motivated to promote your product or service.
Mentality: Go do it!
Start small. Spend a day talking to young people, invest 10% of your marketing budget in influencer marketing and set SMART goals. Monitor progress, adjust where necessary and indonesia telegram data scale up in the meantime if successful.
This year I have decided not to join the madness of all the marketing trends of the new year. Instead, I will take you along in what, despite all the trends and new developments, has always been effective. What has survived the test of time, and will remain effective in the future.
Use human evolution to your advantage
Both consciously and unconsciously, psychology has had a great impact on how marketing has been done over the years, and this is not without reason. Because many tricks that marketers use to sell their products and influence consumers are based on psychology. On behavior, patterns and routines that are both learned and evolutionary in nature ( nature – nurture ). But unlike a psychologist, marketers would rather not help you get rid of this behavior. They like to use it to encourage you to consume.
What activates us to want to buy? The biggest trigger of the unconscious behavior that the consumer shows originates from evolution . From our instinct to want to survive. And we still haven't unlearned this after 5 million years.