Strategic Accounts Partner
Posted: Wed Dec 18, 2024 4:29 am
You can see the dynamics of queries and impressions by month on this slide. The number of clicks and advertising depth are shown on the slide. We noted monthly seasonal patterns in queries and CPCs. Specifically, CPCs have fluctuated between $0.07 and $0.08 over the past 4 years, peaking in June. Category searches have consistently been highest in November. Our research also allows you to see the indicators for the next 8 weeks and determine the days of the peak and minimum last year. We remind you that this is NOT a forecast for this period, but data that allows you to see the relevance of trends. Useful for understanding how many days the seasonal maximum lasts.
Expert commentary "The results of the study of the irani whatsapp group dynamics of user activity in the home furniture niche confirm that the number of search queries for this category shows growth both from year to year and from quarter to quarter (+38% and 30%, respectively). That is, we can conclude that consumers are increasingly interested in the furniture category. This opens up new opportunities for promoting products in this group using contextual advertising. It is important to note that the number of ad impressions and clicks increased disproportionately to demand (+20 and +14% Q4'23 vs Q3'23). Most likely, this indicates that, in general, current advertising campaigns in the furniture niche do not always work effectively. So we can talk about the need to adjust the advertising campaign strategies.
For companies, the fact that competition has decreased by 10% from quarter to quarter is indicative. This creates additional opportunities for business growth in the furniture niche." Zakharevich Vlad, Head of PPC Conclusions We hope that the presented research results will help you in fine-tuning the parameters of advertising campaigns and in adjusting them. It is also valuable material for planning promotion in the home furniture niche. If you are planning to develop a more accurate and effective advertising strategy for your online business, you can always contact Elit-Web specialists, who always take into account current market trends in their work.Adults scare children with "horror stories", and SEOs scare clients with filters. However, there is a difference.
Expert commentary "The results of the study of the irani whatsapp group dynamics of user activity in the home furniture niche confirm that the number of search queries for this category shows growth both from year to year and from quarter to quarter (+38% and 30%, respectively). That is, we can conclude that consumers are increasingly interested in the furniture category. This opens up new opportunities for promoting products in this group using contextual advertising. It is important to note that the number of ad impressions and clicks increased disproportionately to demand (+20 and +14% Q4'23 vs Q3'23). Most likely, this indicates that, in general, current advertising campaigns in the furniture niche do not always work effectively. So we can talk about the need to adjust the advertising campaign strategies.
For companies, the fact that competition has decreased by 10% from quarter to quarter is indicative. This creates additional opportunities for business growth in the furniture niche." Zakharevich Vlad, Head of PPC Conclusions We hope that the presented research results will help you in fine-tuning the parameters of advertising campaigns and in adjusting them. It is also valuable material for planning promotion in the home furniture niche. If you are planning to develop a more accurate and effective advertising strategy for your online business, you can always contact Elit-Web specialists, who always take into account current market trends in their work.Adults scare children with "horror stories", and SEOs scare clients with filters. However, there is a difference.