Below, we'll cover some of the most common topics, including authorization rates, SKAdNetwork, and the impact on ad revenue, by taking a closer look at data from AppLovin's proprietary studies to give you a realistic picture of what's changed.
Authorization fees
Starting with iOS 14.5, apps must request permission from the end user (i.e. the person using the device) in order to track their activities across different websites dubai business fax list and apps in order to show them targeted ads. Since the release of this version a month ago, some articles have mentioned that user opt-in rates worldwide are at very low levels, which could be as low as 5% . However, the reality we see in the apps from the studios owned by AppLovin seems to be much more optimistic.
Here is a summary of the results of several popular games:
While the authorization rates vary widely, the results are encouraging, with all averages far exceeding initial predictions. Our theory for the wide range represented is that the initial reports were looking at overall numbers (of apps that request authorization and those that do not request authorization because they have not aggregated the corresponding flow or do not plan to), rather than focusing only on apps that explicitly request authorization.
