Whether you opt for automation to increase engagement, reduce cart abandonment, or inform potential customers about special offers, events, and news, automation can reduce repetitive and time-consuming work for your team. It can dramatically streamline how you reach your target audience and help create a great customer journey on autopilot.
What are marketing automation workflows?
A workflow is simply a sequence of activities that aims to achieve a particular goal.
Automating parts of any workflow can save a lot of time and money country wise email marketing list . Marketing automation Workflows involve using software to perform certain tasks, such as sending a thank you email to customers who have made a purchase.
Additionally, social media automation plays a vital role in streamlining marketing efforts, ensuring consistent posting schedules, and engaging with your audience effectively. With the growing popularity of platforms like TikTok, it is essential to leverage automation tools that facilitate tasks like searching for people on TikTok , managing content delivery, and analyzing performance metrics.
Most businesses use some form of Email Campaigns to boost conversion rates. Setting up a marketing automation workflow can have a huge impact on sales, as automating tasks as part of an email marketing strategy can save time and be efficient. It can free up the marketing team to focus on what they do best – designing a great customer journey – rather than individual repetitive tasks.
Instead of copying, pasting, downloading, and uploading data to different devices, automated workflows can collect it all on a single machine. Teams can use remote device access to manage that machine or completely automate the synchronization between their devices and a source of truth.
Setting up a marketing automation workflow
However, transferring responsibility for even the most basic tasks to a program means knowing your customers and your business inside and out.
Segmenting your email list based on purchasing habits, average spend, location, and demographics can help you personalize the content each customer receives. Knowing consumers’ habits and interests allows you to predict their future purchasing intentions and better target your emails.
If you're a B2B software company, some customers will have the skills to install the software themselves. Other audience segments will need you to log into their system with remote device management software to install it for them. This is important to know: your sales team needs to know what the customer needs, and customers need messaging that's tailored to their needs.
You can also customize a series of emails tied to specific customer actions with automated workflows. You can set up a message offering a discount to new customers to trigger whenever a customer browses but doesn't purchase or abandons their cart. You can also send welcome and thank you messages when a customer signs up or makes a purchase.
Automated follow-up emails As these always work best if they are personalized, perhaps displaying the customer’s name where appropriate. Including a clear call to action is also advantageous, as it is clear what customers should do next.
7 Marketing Automation Workflows
We’ve covered in depth what automated workflows are in marketing and how they can be useful. Now let’s look at seven specific examples that will increase efficiency.
1. Attract new customers and re-attract old ones
Engaging with first-time buyers is an important part of creating a great customer experience and ensuring they return to your brand. A welcome email workflow is an easy way to establish that first engaging contact after a customer has signed up for your service.
Screenshot taken from shiny.org email
The goal is to bring the customer closer to what your brand has to offer. Start by welcoming them by name, thanking them for their business, and then show them more. Direct them to your social media posts, inform them of news and offers, and above all, show them why you are different and better than your competitors. Remember to imprint your brand’s personality and style on every aspect of your messaging.
Automation workflows can really help re-engage with customers who haven’t interacted with your business in a while and win back inactive subscribers . But it’s important to strike a balance when reaching out to customers. People have busy lives and no one likes to be bothered, but it’s reasonable to set a certain period of inactivity time and have this trigger a message being sent to their email address. The standard seems to be around a couple of months.
It's a good idea to offer some sort of reward when you contact customers. A discount, a special offer, or shiny new products. A friendly, encouraging message that shows you value the customer and that you've lost their clientele is also a winner.
