Include exclusive discounts for email subscribers, so they feel like part of an inner circle. For example, “As a valued subscriber, enjoy 20% off all Diwali items.”
Promote flash sales before Diwali. For example, you could send an email with the subject line “Diwali Flash Sale – Only 24 hours left to get your favourite products!”
Bundle products into gift sets or offer “buy more, save more” deals to encourage larger purchases.
Email Marketing Sales on Diwali
Run contests and giveaways
Diwali is a time for giving and sharing, and people love the owner/partner/shareholder email lists chance to win something during this festive season. Running contests or giveaways through email marketing campaigns is a great way to increase engagement and excitement. This strategy not only increases brand awareness but also encourages more engagement from subscribers.
Why it works: your brand and offer an interactive experience for your customers. By offering a Diwali-themed prize, you can tap into the festive energy and give people an incentive to engage with your emails, visit your website, or share your brand on social media.
How to implement:
Send an email announcing your Diwali contest with a clear call to action (CTA), such as “Enter to win a festive gift basket!”
Make it easy to participate by allowing subscribers to enter by clicking a link in the email or sharing a post on social media.
Offer Diwali-related prizes such as gift cards, festive hampers, or exclusive discounts.
Consider running a series of contests during the Diwali season to keep engagement high and give customers multiple chances to win.
Send follow-up emails and shopping cart abandonment reminders
During Diwali, shoppers often browse multiple websites and add items to their cart, but don’t always complete the purchase. Abandoned cart emails can serve as a gentle reminder to get them to return to your site and complete the purchase.
Why it works: Cart abandonment emails have a high open rate because they are triggered by a specific action: the customer added an item to their cart but did not complete the transaction. These emails act as a reminder, often prompting customers to reconsider and complete their purchase. If you include a special Diwali-related incentive in the reminder, you can further encourage them to complete the purchase.
