15 Roofing marketing tips & ideas to drive great results
Posted: Wed Dec 18, 2024 4:54 am
If your business has nailed putting shingles down, but your roofing marketing strategy seems a bit leaky, you’re in the right place!
While getting my Master’s in digital marketing, I took a side hustle with an American marketing agency. Our three-member team, with limited knowledge of the roofing industry then, had to retain two different roofing companies, one in Florida and the other in Atlanta.
While putting these two local businesses on the map Phone Number Database and getting a steady stream of qualified leads was difficult, we figured it out! Roofing leads kept coming, and both roofing companies were happy to stay as our clients.
It is safe to say that all the roofing marketing tips and ideas listed below are tested and proven to deliver greater results.
1. Never skip audience segmentation
This secret ingredient is essential and a prerequisite for the other roofing marketing secrets that will be revealed later. So make sure you don’t skip it or ignore it.
“I told my husband that metal roofs last a lifetime, and he said, we’re 80! Whose lifetime are you talking about?” My colleagues and I heard that once in one of the sales call recordings.
This shows that even if your product is so good that it’ll last a lifetime, it won’t sell if you market it to the wrong segment or target audience.
The process is pretty straightforward. Create multiple audience segments based on age, location, income level, or occupation. And then decide what service or product you want to market for each segment.
Customer segmentation for roofing marketing
How? Suppose you have a roofing company in Texas; you can segment your audience based on the following cities:
Arlington
Bedford
Dallas
Duncanville
Euless
Fort Worth
Garland
Grapevine
Plano
You can then use a website like datausa.io to get data regarding each city’s median age, household income, and property value. Here’s an example for Duncanville and Irving from Data USA.
Based on this data, you can understand what type of service you can sell to each segment, which will help you tailor your marketing strategy accordingly. You can also rely on your client data, paid surveys, or research to understand your target audience more.
Once you figure out who you’re talking to, you can decide what to market to them. So ask yourself: Does this segment have a high income? If yes, you can sell more expensive roofing materials like tiles or metal instead of shingles. Are they too old? Maybe don’t market metal roofs to them.
The same formula applies to the fears, frustrations, and problems your target audience faces. So, make sure to address these in your marketing efforts.
Through keyword research, you can learn a lot about the questions, fears, and frustrations that go through your target audience’s heads!
2. Keyword Research in Roofing Marketing: A Proxy for Demand
Keyword research is essential for SEO, content writing, and search ads.
You should also consider it a proxy for demand and an opportunity to understand your target audience and their needs better.
There are plenty of tools out there that you can use to get the monthly search volume for specific keywords and discover all the questions and topics associated with these. The most popular ones are Ahrefs and Semrush.
While getting my Master’s in digital marketing, I took a side hustle with an American marketing agency. Our three-member team, with limited knowledge of the roofing industry then, had to retain two different roofing companies, one in Florida and the other in Atlanta.
While putting these two local businesses on the map Phone Number Database and getting a steady stream of qualified leads was difficult, we figured it out! Roofing leads kept coming, and both roofing companies were happy to stay as our clients.
It is safe to say that all the roofing marketing tips and ideas listed below are tested and proven to deliver greater results.
1. Never skip audience segmentation
This secret ingredient is essential and a prerequisite for the other roofing marketing secrets that will be revealed later. So make sure you don’t skip it or ignore it.
“I told my husband that metal roofs last a lifetime, and he said, we’re 80! Whose lifetime are you talking about?” My colleagues and I heard that once in one of the sales call recordings.
This shows that even if your product is so good that it’ll last a lifetime, it won’t sell if you market it to the wrong segment or target audience.
The process is pretty straightforward. Create multiple audience segments based on age, location, income level, or occupation. And then decide what service or product you want to market for each segment.
Customer segmentation for roofing marketing
How? Suppose you have a roofing company in Texas; you can segment your audience based on the following cities:
Arlington
Bedford
Dallas
Duncanville
Euless
Fort Worth
Garland
Grapevine
Plano
You can then use a website like datausa.io to get data regarding each city’s median age, household income, and property value. Here’s an example for Duncanville and Irving from Data USA.
Based on this data, you can understand what type of service you can sell to each segment, which will help you tailor your marketing strategy accordingly. You can also rely on your client data, paid surveys, or research to understand your target audience more.
Once you figure out who you’re talking to, you can decide what to market to them. So ask yourself: Does this segment have a high income? If yes, you can sell more expensive roofing materials like tiles or metal instead of shingles. Are they too old? Maybe don’t market metal roofs to them.
The same formula applies to the fears, frustrations, and problems your target audience faces. So, make sure to address these in your marketing efforts.
Through keyword research, you can learn a lot about the questions, fears, and frustrations that go through your target audience’s heads!
2. Keyword Research in Roofing Marketing: A Proxy for Demand
Keyword research is essential for SEO, content writing, and search ads.
You should also consider it a proxy for demand and an opportunity to understand your target audience and their needs better.
There are plenty of tools out there that you can use to get the monthly search volume for specific keywords and discover all the questions and topics associated with these. The most popular ones are Ahrefs and Semrush.