Social Sharing Boosts Email CTR By 158% [REPORT + INFOGRAPHIC]

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Social media keeps evolving dynamically – sometimes it’s hard to keep track of all the changes! The way the email-social relationship develops is equally dynamic. And from what we’re seeing, it’s definitely for the better. We’ve just updated our research from last year which shows even better results of email-social integration. On this occasion, we’ve put together a special infographic – read on to grab them both.

If last year’s findings didn’t convince you to share your emails, maybe this year’s will?

Editor’s note: Check out the Email Marketing buy Phone Number List Benchmarks report for the latest email marketing statistics and insights. And if you’d like to learn more about using email your digital marketing strategy, check our guide to email marketing.




Why should you share?
The major finding of the GetResponse analysis is that the number of users who include social sharing buttons in their emails increased from 18.3% to 29.4%. Compared to last year’s results, that’s an increase of 61%.

What’s even more striking is the exceptionally high-performance results for newsletters that included social sharing buttons. Those emails had an average click-through-rate (CTR) 158% higher than emails that didn’t include social sharing. Check out yourself: