The global pandemic has accelerated online shopping, which means retailers need to step up their online efforts ahead of the e-commerce frenzy this holiday season, according to research.
Between 24-39% of European consumers say they kenya phone number library will not shop in stores this year. 33% of consumers in Turkey say they shop online more than before the coronavirus.
As we enter retail’s golden quarter and the effects of the pandemic continue to be felt, the pressure on brands and retailers to maximize this holiday season is on.
how will the pandemic affect the new year shopping season
Even when users are going to shop in-store, they will plan ahead and do research online.
In the research, 70% of shoppers stated that they aimed to avoid crowds by planning their shopping earlier, and 80% of consumers who planned to shop stated that they would combine their shopping and go to the store less compared to the previous year.
In the “Monthly Cash Sales for Retail and Foodservice,” June saw retail sales increase 17.7% over April, representing the largest monthly increase in U.S. retail sales since 1992.
So, as this year’s holiday shopping season approaches, it’s hoped that the pandemic will be a painful memory and retail sales will have stabilized again. But in which media?
But even if retail sales volumes remain roughly the same as in previous years, will shopping behavior change? Will consumers still socially distance? Will more consumers buy online rather than in a physical store? Will suppliers be able to meet demand?
