Google has just launched a tool specifically focused on this sector: Travel Insights with Google . The goal is to support the recovery by providing interesting data for both travelers and businesses. Let's look at it in parts.
travel-insights-with-google
What is Travel Insights with Google?
This new package of tools that Google has just launched promises to be an aid in decision-making for all parties involved in the sector, as we said before, from travelers to professionals . Although the platform has been launched worldwide, it will have a clear focus on the Asia-Pacific market where the recovery of the sector looks more promising due to the current Covid figures.
What does Travel Insights with Google include and how can we benefit from it?
The tool package consists of 3 parts: Destination Insights, Hotel Insights and Travel Analytics Center . With this set we can know for example:
Real-time demand for hotels and flights
Demand for hotels and flights by country
Comparison with the previous year
Customizable data by place of origin or destination
Let's look at each of the sections in more detail:
Destination Insights
This first tool provides demand data by destination. It is interesting to know which areas, countries or cities travelers are most interested in visiting.
Destination Insights
Who is it interesting for?
This can be useful for agencies and professionals in the sector bulk sms russia who need to know the intentions of users in order to plan new holiday packages. It can also be useful for tourists, since thanks to this data, they can plan a trip and determine where statistically there will be more or less people at a specific time. It can be a good tool to avoid crowds.
Hotel Insights
This tool provides data on hotel-related searches depending on the region . The data is in real time and comes with a comparison with the previous year. Using the tool is very simple and intuitive.
Within the sector, those that will benefit most from this tool are small and medium-sized hotels, since, in addition to information, they will have guides and advice on digital marketing that will help them grow.
