Take-away ACM guideline
Posted: Wed Dec 18, 2024 5:32 am
This can be seen as unfair, especially for start-ups where the first reviews can be crucial. If you put yourself in their shoes, you can understand why a 'positive selection' is made: the impact of one negative review can be very big.
This discussion can lead to funny situations when organizations post reviews that are not real. Organizations post reviews to convince new visitors of their services, and then do so by lying to them.
When is online persuasion used incorrectly? Of course, this depends on the situation. With the arrival of this guideline, we can at least expect that there will be more discussion and regulations. A tip is therefore to be aware of this trend. Consider how you as an organization can prepare for this.
Key takeaways for 2020
Of course, I want to give you some key takeaways for 2020. Anticipating trends can be very beneficial if you ever want to achieve those Big Hairy Audacious Goals of your organization or department.
Sketch of big hairy audactious goals.
There is a good chance that in the future an (even) poland telegram data larger percentage of traffic and transactions will come via mobile. Keep this in mind when you are working on a new website (or parts of it).
Personalization is something you can start with in addition to A/B testing. Although the advice remains to validate every personalization first. For personalizations you usually need a certain volume. If you want to validate certain hypotheses for a segment, that segment will of course remain a smaller part of your total amount of website visitors with which you can test.
Take a look at what a DMP could do for your organization in the most ideal situation. It could be the investment that delivers the highest return on your organization's goals in 2020.
Not entirely unimportant: keep validating before implementing your changes. Nothing is as dangerous as a change that has been discussed by multiple people and departments, being implemented blindly 'because they assume that it will generate more conversions anyway'.
Last but not least : the ACM guideline. If there is a trend of more guidelines and control, this can (perhaps a bit further in the future) cost your organization time, effort and money if you do not comply with these guidelines. The advice is in any case to be aware of the content on your website that may fall into a gray area.
Whatever happened in 2019, in 2020 you will have new opportunities to further optimize your organization's sales funnel . Conversion optimization, A/B testing and personalization can help you to (further) minimize the friction that still exists in your sales funnel. Or to further increase the motivation of your visitor
This discussion can lead to funny situations when organizations post reviews that are not real. Organizations post reviews to convince new visitors of their services, and then do so by lying to them.
When is online persuasion used incorrectly? Of course, this depends on the situation. With the arrival of this guideline, we can at least expect that there will be more discussion and regulations. A tip is therefore to be aware of this trend. Consider how you as an organization can prepare for this.
Key takeaways for 2020
Of course, I want to give you some key takeaways for 2020. Anticipating trends can be very beneficial if you ever want to achieve those Big Hairy Audacious Goals of your organization or department.
Sketch of big hairy audactious goals.
There is a good chance that in the future an (even) poland telegram data larger percentage of traffic and transactions will come via mobile. Keep this in mind when you are working on a new website (or parts of it).
Personalization is something you can start with in addition to A/B testing. Although the advice remains to validate every personalization first. For personalizations you usually need a certain volume. If you want to validate certain hypotheses for a segment, that segment will of course remain a smaller part of your total amount of website visitors with which you can test.
Take a look at what a DMP could do for your organization in the most ideal situation. It could be the investment that delivers the highest return on your organization's goals in 2020.
Not entirely unimportant: keep validating before implementing your changes. Nothing is as dangerous as a change that has been discussed by multiple people and departments, being implemented blindly 'because they assume that it will generate more conversions anyway'.
Last but not least : the ACM guideline. If there is a trend of more guidelines and control, this can (perhaps a bit further in the future) cost your organization time, effort and money if you do not comply with these guidelines. The advice is in any case to be aware of the content on your website that may fall into a gray area.
Whatever happened in 2019, in 2020 you will have new opportunities to further optimize your organization's sales funnel . Conversion optimization, A/B testing and personalization can help you to (further) minimize the friction that still exists in your sales funnel. Or to further increase the motivation of your visitor