What are the advantages of Google MyBusiness?Location of the premises
An essential quality of this application is that you can position your business according to the user's location . This is extremely useful, since many people carry out local searches aimed at bulk sms germany proximity, something that makes even more sense in this stage of de-escalation, since a large number of people will prioritize businesses close to their homes.
Information management
To achieve a clear and coherent presence on the Internet, it is necessary that all the data about your business appear on Google MyBusiness, otherwise the user could have doubts about the quality of the business. It is important that you take care of your profile and fill out all the sections - companies that add photos get much more interaction.
The app also collects data on the type of user who visits your site, valuable information that you can use to segment your business and achieve better positioning.
User reviews
Customer reviews are an increasingly popular source of information when choosing a business. They often offer more and better information than the listing itself and inspire confidence in the user. Take care of your customers so that your reviews are positive and respond to those that are negative to find out where you can improve. This will give you a professional image in the eyes of the public.
How to optimize Google MyBusiness for de-escalation?Update your information
The paradigm shift that de-escalation represents must be reflected in the Google MyBusiness listing. In addition to communicating your reopening , you must detail the measures that will be taken to prevent any contagion within your premises and use a much more positive message that encourages visits.
It would also be advisable to include in the file everything related to the new Click & Collect attributes if you offer the service: home delivery, in-store purchases, in-store pickup.
