Definition of local SEO
Local SEO refers to an SEO technique whose objective is to europe cell phone number list appear in the results of a query based on location . Optimizing your local SEO therefore consists of obtaining a better positioning in the results of a geolocated search.
Who can optimize their local SEO?
The use of this strategy is essential in sectors such as commerce, crafts, hotels and restaurants, etc. In short, as soon as a company has a physical establishment, local SEO allows it to better target customers.
liberal professions: Internet users will always want to find a doctor or lawyer near their home in order to avoid traveling.
Merchants: Local SEO allows customers to obtain information about the establishment such as opening hours.
restaurants: despite the existence of free applications, some Internet users still rely on their search engine to carry out a geolocated search.
building craftsmen: these professionals are generally called upon in an emergency. Effective local SEO allows a craftsman to position himself at the forefront.
What is the point of optimizing your local SEO?
Local SEO helps improve the visibility of local businesses. According to Social Media Today , 46% of Google searches are for local information . With this technique, the business informs its customers of its presence.
In addition, Internet users who perform a geolocated search have a high conversion rate. Their request is generally motivated by an immediate purchase intention. In fact, 88% of them visit the location or call the store within 24 hours of the search.
