7 winning lead generation landing page examples & tips
Posted: Wed Dec 18, 2024 6:02 am
If you’re using landing pages in your lead generation campaigns, you already know that the first impression matters.
Fail to impress your audience within the first seconds of entering your site, and you likely won’t have a second chance to win them back.
But how do you make a good impression with your landing page? And more importantly, how do you ensure your landing page delivers a positive experience and converts your visitors into leads? That’s what you’ll learn in this guide.
We’ve gathered seven high-performing lead-generation telegram database landing pages and highlighted what makes them so effective. We’ve also added four extra tips to help you create high-converting landing pages.
Let’s get started!
Did you know? You can get your lead gen campaign off the ground in minutes using the GetResponse Website Builder. It comes with tons of free mobile-optimized templates & syncs seamlessly with all of our lead-generation solutions.
7 Lead generation landing pages to learn from
KlientBoost
Integrify
FireEye
Promo
Open Mile
Julia Morgan Ballroom
GetResponse
Lead generation landing page #1: KlientBoost
Lead gen landing asking for only one input – email address. Simple example from KlientBoost.
KlientBoost lead capture page asking for minimum personal information.
The first lead generation landing page on our list is this simple, aesthetically pleasing page from KlientBoost.
Right off the bat, there are several parts of this landing page that *pop.* Not only have they created a custom graphic for their lead magnet, but they’ve also created a theme around the free guide that makes it fun and interesting.
It’s also straightforward. There’s not a lot of copy, and the strong headline tells anyone who lands on the page the benefit they’ll be getting — a free, 25-page guide on improving their AdWords performance.
Another part of this landing page that makes it stand out that isn’t obvious from our screenshot is its loading speed. Potential customers won’t wait around for slow loading pages, so KlientBoost’s <2-second loading speed knocks it out of the park.
However, the best part of this landing page is its call-to-action (CTA). Look at how simple it is:
Simple call to action button offering you a free guide.
Simple form and CTA from KlientBoost.
Instead of asking a potential lead for a bunch of information, KlientBoost is asking for a single item: an email address. Not only does this minimize friction during the lead generation process, but it also emphasizes (once again) that the guide is free.
Lessons to steal from this example:
Don’t ask for more than you need to on your sign-up form.
Make your benefit clear immediately.
If you’re giving away information for free, use that as a selling point!
Lead generation landing page #2: Integrify
Detailed landing page with an extended form aimed to generate high quality leads.
Detailed landing page from Integrify.
Integrify’s software is geared towards businesses that want to build automated, customized workflows.
On their landing page, they offer a free demo as a form of lead magnet. This explains why they’re asking for more details (First name, last name, company name) than just an email address.
However, this is strategic. When a lead is demoing the product, the sales and marketing team will have access to their name and the company they work for so they can personalize further communication.
The copy is also super smart. Integrify is assuring them that they don’t need to know how to code to create their own custom, smart forms.
By telling a lead that the product will “identify bottlenecks and eliminate delays,” they’re highlighting the value of their product. However, if we scroll down the landing page a little further, we reach the best part:
Landing page featuring a video testimonial for higher conversion rates and social proof.
Video testimonial from Integrify’s customer.
What Integrify has done here is smart — they’ve combined social proof and a video of how the tool works into one section of the landing page. If a lead is interested in the product, but they’re not entirely sure how it works, all they need to do is scroll below the fold of the landing page.
There, they’ll see a video of a current customer explaining exactly how the tool has added value to their business.
This combination is something you could steal for your own landing pages. Not only does it paint your product in a positive light, but it also puts a human face to a happy customer
Lessons to steal from this example:
Use concise copy to magnify 2-3 main benefits of your product/service.
Videos can act as social proof and add a human element to it that makes your product/service more engaging to potential leads.
Find out how Alex Terrier, jazz musician, and music teacher, achieved a 19% email signup rate from his landing pages using GetResponse.
Lead generation landing page #3: FireEye
FireEye landing page on protecting your data, intellectual property, and brand from cyber attacks.
FireEye landing page.
This landing page from FireEye tells a story — while brands are at risk from cyber attacks, there are ways you can protect yourself.
If you’re selling a serious product like security, your design and message must reflect it. That’s why FireEye’s white paper’s landing page works.
Here’s what you can steal from this landing page: minimalism.
The topic of cybersecurity is really complicated, far too much to explain in a couple of paragraphs on a landing page. However, FireEye has taken three important parts of its white paper and turned them into bite-sized bullet points.
That way, a lead can be sure the white paper will answer some of the most pressing questions they have about cybersecurity.
The download form also asks for the lead’s name, company details, and employee size. So it’s easy for FireEye to personalize communications once they’ve downloaded the white paper.
Lessons to steal from this example:
If you’re selling a serious product, make sure your copy and tone reflect that.
If your product/service is complex, break its main features down into bite-size bullet points so it’s easier for people to digest.
Fail to impress your audience within the first seconds of entering your site, and you likely won’t have a second chance to win them back.
But how do you make a good impression with your landing page? And more importantly, how do you ensure your landing page delivers a positive experience and converts your visitors into leads? That’s what you’ll learn in this guide.
We’ve gathered seven high-performing lead-generation telegram database landing pages and highlighted what makes them so effective. We’ve also added four extra tips to help you create high-converting landing pages.
Let’s get started!
Did you know? You can get your lead gen campaign off the ground in minutes using the GetResponse Website Builder. It comes with tons of free mobile-optimized templates & syncs seamlessly with all of our lead-generation solutions.
7 Lead generation landing pages to learn from
KlientBoost
Integrify
FireEye
Promo
Open Mile
Julia Morgan Ballroom
GetResponse
Lead generation landing page #1: KlientBoost
Lead gen landing asking for only one input – email address. Simple example from KlientBoost.
KlientBoost lead capture page asking for minimum personal information.
The first lead generation landing page on our list is this simple, aesthetically pleasing page from KlientBoost.
Right off the bat, there are several parts of this landing page that *pop.* Not only have they created a custom graphic for their lead magnet, but they’ve also created a theme around the free guide that makes it fun and interesting.
It’s also straightforward. There’s not a lot of copy, and the strong headline tells anyone who lands on the page the benefit they’ll be getting — a free, 25-page guide on improving their AdWords performance.
Another part of this landing page that makes it stand out that isn’t obvious from our screenshot is its loading speed. Potential customers won’t wait around for slow loading pages, so KlientBoost’s <2-second loading speed knocks it out of the park.
However, the best part of this landing page is its call-to-action (CTA). Look at how simple it is:
Simple call to action button offering you a free guide.
Simple form and CTA from KlientBoost.
Instead of asking a potential lead for a bunch of information, KlientBoost is asking for a single item: an email address. Not only does this minimize friction during the lead generation process, but it also emphasizes (once again) that the guide is free.
Lessons to steal from this example:
Don’t ask for more than you need to on your sign-up form.
Make your benefit clear immediately.
If you’re giving away information for free, use that as a selling point!
Lead generation landing page #2: Integrify
Detailed landing page with an extended form aimed to generate high quality leads.
Detailed landing page from Integrify.
Integrify’s software is geared towards businesses that want to build automated, customized workflows.
On their landing page, they offer a free demo as a form of lead magnet. This explains why they’re asking for more details (First name, last name, company name) than just an email address.
However, this is strategic. When a lead is demoing the product, the sales and marketing team will have access to their name and the company they work for so they can personalize further communication.
The copy is also super smart. Integrify is assuring them that they don’t need to know how to code to create their own custom, smart forms.
By telling a lead that the product will “identify bottlenecks and eliminate delays,” they’re highlighting the value of their product. However, if we scroll down the landing page a little further, we reach the best part:
Landing page featuring a video testimonial for higher conversion rates and social proof.
Video testimonial from Integrify’s customer.
What Integrify has done here is smart — they’ve combined social proof and a video of how the tool works into one section of the landing page. If a lead is interested in the product, but they’re not entirely sure how it works, all they need to do is scroll below the fold of the landing page.
There, they’ll see a video of a current customer explaining exactly how the tool has added value to their business.
This combination is something you could steal for your own landing pages. Not only does it paint your product in a positive light, but it also puts a human face to a happy customer
Lessons to steal from this example:
Use concise copy to magnify 2-3 main benefits of your product/service.
Videos can act as social proof and add a human element to it that makes your product/service more engaging to potential leads.
Find out how Alex Terrier, jazz musician, and music teacher, achieved a 19% email signup rate from his landing pages using GetResponse.
Lead generation landing page #3: FireEye
FireEye landing page on protecting your data, intellectual property, and brand from cyber attacks.
FireEye landing page.
This landing page from FireEye tells a story — while brands are at risk from cyber attacks, there are ways you can protect yourself.
If you’re selling a serious product like security, your design and message must reflect it. That’s why FireEye’s white paper’s landing page works.
Here’s what you can steal from this landing page: minimalism.
The topic of cybersecurity is really complicated, far too much to explain in a couple of paragraphs on a landing page. However, FireEye has taken three important parts of its white paper and turned them into bite-sized bullet points.
That way, a lead can be sure the white paper will answer some of the most pressing questions they have about cybersecurity.
The download form also asks for the lead’s name, company details, and employee size. So it’s easy for FireEye to personalize communications once they’ve downloaded the white paper.
Lessons to steal from this example:
If you’re selling a serious product, make sure your copy and tone reflect that.
If your product/service is complex, break its main features down into bite-size bullet points so it’s easier for people to digest.