Have a post-purchase series
After customers purchase from you, you have the opportunity to receive feedback from them on how the sales process went and convince them to buy more.
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For the first email, send them their receipt, get feedback, and offer them a deal for their next purchase.
Once you've made the sale, get a review of the product and then send them a reminder about the offer you sent in the first email (if they haven't used it yet).
After a while, you can remind them about the product review they didn't give. Add doctor database another email trigger for days later and send another product offer you think they will buy. Afterwards, send the discount reminder again in another email.
The key to working these emails is to space them out . If you bombard them, you'll see them unsubscribe from your list. You don't want that. The sequence I wrote above can take 40 days to complete. There's no need to rush it.
Setting up a client series for the first time
It is cheaper to convert first-time customers into repeat buyers than it is to convert new ones. After the receipt email, you should have emails in the sequence that make them trust you. Set up thank you emails and content emails for instructions on what they purchased and other content.
If someone buys from you twice, that means they like you. Leverage that to get more purchases and new customers. Set up a referral/loyalty email and drive them back to your website content. Also, I suggest you have a different repeat customer receipt template. Make them feel appreciated in the email; let them know you noticed they bought from you again.
Setting up Winback client series
These emails are for customers who haven't bought from you in a long time. Send an offer in the first email.
The next one can be a recommended product, along with a reminder of that discount in the first email. The third one is a higher offer than the first.
