Those whose day-to-day work focuses on the Discover feed might now ask

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colleagues about the Discover traffic they’re receiving, something people in charge of media audiences often do, to see if it’s common. The goal? To provide internal feedback on what’s happening if the day’s traffic isn’t as expected, or conversely, to alert editors if a technical issue may be affecting traffic. Such is the volatility of Discover, a game where not everything is random and strategy and skill become increasingly important.


I’m sure you’ve read a lot of guides on how to optimize your content to ran brazil whatsapp number data k on Google Discover, but this isn’t just another guide. First, because I think it’s extremely relevant to contextualize how important this channel is for publishers today. Second, because I wanted to gather the opinions of the best experts on this channel, who also share their concerns about it. I invite you to read all the way to the end. Learn what you can apply to your articles to get them to appear in Google Discover (and get a little traffic).



Check out what’s new in Google Discover and how the latest core update affects it. Find a list of tools that allow you to optimize your content, and another list of tools that allow you to measure Discover traffic. And finally, find out what some of the top Google Discover experts think about it. What is Google Discover? When talking about Google, most people (including SEOs) are actually talking about the search engine Google Search. But in the tech industry, we also often talk about two other channels: Google Discover and Google News.