September 4, 2022
All,
CRO,
e-commerce
Christmas sales: 8 productive tips to make them profitable
The holiday season is one of the best times for people of all colors, races, and creeds around the world. It is an even better time for entrepreneurial businesses.
The holidays are not only the perfect time of year to show your country email list loved ones how much they mean to you, but they are also a great time to capitalize on how people do this.
Giving gifts.
Statista says shoppers in 2020 spent as much as $75 0 million . That’s an amount that’s growing every year.
In addition, a survey conducted by ChannelAdvisor showed that in 2021, a third of all consumers planned to do more Christmas shopping online. That means adopting increasingly modern marketing methods to try to improve their results.
The holidays are the best opportunity to take your business from stagnant to flourishing in a couple of weeks. Especially if you have a solid, forward-thinking strategy to help you out, make the most of this crucial time.
Whether you're looking to capitalize on Christmas, boost Black Friday sales , or even strut your stuff on World National Shoe Day (yes, that's a thing), the seven tips we've provided below will ensure your business runs at its best.
Christmas sales: 8 productive tips to make them profitable
1. Prepare your inventory perfectly
2. Create unique landing pages
3. Offer special discounts
4. Target mobile audiences
5. Implement a targeted email marketing campaign
6. Crackdown on stroller abandonment
7. Accept multiple payment options
8. Increase cross-selling
Ensuring your business and products are at their best during an increasingly competitive holiday season is becoming increasingly difficult.
To help ensure your business is at its profitable best during this busy time of year, these eight tips will ensure your business is on the sled to success.
1. Prepare your inventory perfectly
Planning and preparation have always been key to any field or industry.
From a business perspective, this is especially true and has greater impact during the holiday season.
Fountain
Since supply chain issues occur all over the world, not only can failing to plan your inventory be detrimental to your business, it can also be catastrophic .
While using previous years’ sales as a guiding metric for your prospective order sheet may have been influential in the past, these are incredibly volatile times. Sifting through mountains of spreadsheets isn’t exactly anyone’s idea of holiday fun.
Modern services are great options to help you save time and improve the accuracy of your inventory orders.
Increasing your inventory ensures maximum profit and customer satisfaction and builds brand awareness and loyalty . If customers feel that they are guaranteed to have your product in stock, they will return in the future, not just during the holidays.
However, maximizing profits doesn't mean simply ordering tons of the latest trends into stock. It's essential to get the right amount of stock right so you don't get stuck with a festive product that you won't be able to sell once the holidays are over and you'll be left with extra stock.
Not only can this be irritating, but unsold stock also means lost profits, which is the last thing you want after a big holiday season.
2. Create unique landing pages
One of the easiest holiday sales tips to implement is to make sure you have created a holiday-specific landing page.
Fountain
If you have a brick-and-mortar store, you'll be decorating for the holidays. It helps potential customers engage with you and let them know that you have products for their specific holiday needs. So why should your website or eCommerce platform be any different?
Online, your site is your store, so you want to make sure visitors know you're prepared for the holidays and have holiday-specific deals you can offer. A great landing page can direct potential customers to the deals you have, help build a mailing list for after the holidays, and create a sense of urgency that will help boost your sales.
A combination of positive images, fonts, graphics, and themes can help your business maximize the potential customers visiting your site. Doing so will increase your profits and make you more realistic and appealing during the holidays as a brand overall.
3. Offer special discounts
Offering special discounts during the holiday season is a proven method to increase your sales and profitability.
Discounts can be incredibly attractive, whether you make them specifically for loyal customers or first-time buyers or through promotional codes on your e-commerce platform.
