Why is there so much variation? So why is there so much
Posted: Wed Dec 18, 2024 6:48 am
variation? There are a few answers, some more obvious and some less obvious. I think the most obvious is that we know Google has said in the past, about five years ago, Google said that they were doing an average of seven algorithm updates a day. So there are a lot of little changes in addition to the big changes that we hear about. We can only assume that number has been going up since then.
So all of these daily changes, all of these tests that Google is canada whatsapp number data rolling out that only affect a small percentage of the SERPs, obviously that can create a lot of volatility. The same thing is with site changes. If you think SEO works, then you would think that changing the content on your site would change rankings, and people are changing their sites all the time. In any given SERP, there's a good chance that one of the URLs, or the site that that URL is on, is being manipulated.
Maybe the internal links have changed. Maybe it's linked to you from somewhere externally. Maybe the anchor text has been updated. Maybe it's added some new content, or it's launched a new product. There are all these little changes. If the results are very close in ranking power, then you can imagine that they'll go up or down slightly during that period. Finally, I think perhaps most controversially, we've been hearing a lot recently about the case of United States v.
So all of these daily changes, all of these tests that Google is canada whatsapp number data rolling out that only affect a small percentage of the SERPs, obviously that can create a lot of volatility. The same thing is with site changes. If you think SEO works, then you would think that changing the content on your site would change rankings, and people are changing their sites all the time. In any given SERP, there's a good chance that one of the URLs, or the site that that URL is on, is being manipulated.
Maybe the internal links have changed. Maybe it's linked to you from somewhere externally. Maybe the anchor text has been updated. Maybe it's added some new content, or it's launched a new product. There are all these little changes. If the results are very close in ranking power, then you can imagine that they'll go up or down slightly during that period. Finally, I think perhaps most controversially, we've been hearing a lot recently about the case of United States v.