Suppose your marketing campaign is hugely successful. Registrations or purchases are through the roof. Transactions are flying around your ears and smoke is soon coming out from under the hood. It is difficult to estimate in advance how successful you will be. But you cannot afford to be unavailable in this always-on time. But what if you grow faster than you thought? Like these three Dutch startups : Reiskundig.nl (grew by 1,296%), Sendcloud (grew by 1,666%) and fintech company NBWM (grew by 4,652%). In this scenario, the cloud can move along like an elastic band.
Strategically stay on top of Black Friday and Cyber Monday
Another example is unpredictable growth. Think of peak times for web shops. In the beginning, most web shops were busy in the run-up to the holidays. As a marketer, you want your customers to come to your online store and buy your products. The image below shows how technical capacity is traditionally purchased. The top line shows the available capacity and the bottom line shows its use.
Available capacity versus required capacity at a webshop or production company.
What if that 20% extra capacity isn't enough? For spain telegram data example, Santa Claus alone was good for 12 million iDEAL transactions . Now we also have Black Friday and Cyber Monday that are gaining popularity. They provided 10 million iDEAL transactions . A temporarily inaccessible or very slow application potentially costs money right away. And you then unintentionally contribute to the competitor's turnover.
When doesn't that cloud suit fit like a glove?
I can imagine that at some point we will be migration-tired. In larger organizations and in certain industries you see that the public cloud is questioned or they leave the cloud. One argument is that the bill would be unpredictable, called the bill shock . In addition, the price of traditional storage and servers is falling, which makes it seem tempting to build your own cloud.
You are 100% dependent on a working internet connection. Of course, you always have that. But if your applications and data are local, you can continue working. It is certainly an important point of attention for your strategy: a reliable internet connection. That dependency also applies to the cloud provider and the managing IT organization.
We often read about the failed or over budget IT projects. The projects that go well get less attention. Part of your strategy is to determine which cloud party and IT organization you trust. Or are you going to do it yourself? In any case, relevant to think about when forming your strategy.
