Think of your supporting spreadsheets as the devil

[nusaiba124]

in the details, while your main report should be a visual narrative of the problem, its impact, and the proposed solution. Comprehensive SEO Audit Before you begin your audit, take a close look at your client’s long-term and short-term goals. Make sure those goals are SMART. You’ll often have to push your client/stakeholders to make their goals SMART. Here’s an example of a SMART goal: Business Type Project Site Size SEO Maturity Goals International eCommerce Develop Quarterly Growth SEO Roadmap Over 10K Pages/Large High +7% organic revenue growth since last quarter.


Set your goals as revenue/lead growth. Goals like “we wan costa rica whatsapp number data t to get more traffic” are very vague and will most likely not align with your client’s overall business goals. So, get your goals clearly understood and add them to your spreadsheet before you begin your audit. In the example above, the project section describes the results of the tasks. Technical audits help you create your SEO roadmap. So, add those details to make it more strategic.



Once the crawl is complete, segment the issues by content type, and you can then add charts related to the total number of URLs impacted by each issue and the revenue impact of those issues. This data can be easily gathered from Google Analytics 4 or any other analytics tool. The table and chart show all issues found during the audit and the number of URLs affected by the issue. The table and chart show all issues found during the audit and the number of URLs affected by the issue.