Breaking Barriers with Alisha Kumar: Women-Led Online Businesses at SiteGround
Posted: Wed Dec 18, 2024 8:01 am
We’re dedicating the month of March to inspiring female entrepreneurs who turned their ideas and passions into full-time businesses. Our Women in Business series features incredible women from a variety of industries, including handmade pottery , web development and design , and tour photography . And all of those female entrepreneurs trusted SiteGround to host, build, and grow their websites.
We are thrilled to share the story of another one of our clients. Alisha Kumar, founder of thesocialproject.ca , an all-in-one creative agency. As part of our mission to inspire people around the world through the power of the web, we wanted to share her story so you can learn from her experience. Let’s go!
The beginning of the social project
From a business perspective, Alisha found a gap in the way businesses use social media to achieve their marketing goals. So she seized that opportunity and founded her creative agency specializing in helping brands with their marketing efforts through social media to increase brand awareness and sales.
However, The Social Project was inspired by an important personal question: “How do I break the barriers of being in places where no one else looks like me?” Being in the marketing industry for over 12 years, Alisha struggled to find a way to excel in the industry as a woman, and most notably, as a woman of color. She aspires to change the marketing industry “because it looks nothing like me.”
Your website is your showcase
When people browse, you want your website to be the one they stop on. Looking back at her brand identity in 2017, being gold and pink with a heart in the logo, Alisha didn’t find it authentic; instead, she felt like she was trying to fit into the market. She had to rethink her brand “because I can’t represent a business that doesn’t represent me.” As a result, she went back to the drawing board and refined her brand into a bolder look that fully personifies her.
Initially, Alisha hosted her website with another company. However, after the rebrand, her web designer suggested using SiteGround, and after the switch, “I honestly haven’t had any issues.”
Tips for social media engagement
Being a social media expert, Alisha says that “social media is not about laos whatsapp number data you, it’s about your audience.” Listening to your audience, learning what they want to see, and knowing what they want to learn is essential to success. There is a lot of active social listening to do.
Social listening refers to monitoring your brand’s social media channels, explicitly tracking mentions of your brand, customer feedback, industry trends, and more. With social listening, you can generate the type of content followers want, develop new ideas based on trends, have a better customer experience by directly interacting with customers, and constantly adjust your strategy to better fit their needs.
On being a good leader
Alisha believes that good leaders must be good listeners. They must hear what their team has to say and contribute their ideas. Working with a team means using each member’s strengths, making the whole better than the individual.
As for being a good leader for your business, Alisha says, “remember why you started.” It’s all too easy to get lost in the little things, and businesses should go back to why they started in the first place. Focus on your company’s original mission and what you hope to accomplish with it.
We are thrilled to share the story of another one of our clients. Alisha Kumar, founder of thesocialproject.ca , an all-in-one creative agency. As part of our mission to inspire people around the world through the power of the web, we wanted to share her story so you can learn from her experience. Let’s go!
The beginning of the social project
From a business perspective, Alisha found a gap in the way businesses use social media to achieve their marketing goals. So she seized that opportunity and founded her creative agency specializing in helping brands with their marketing efforts through social media to increase brand awareness and sales.
However, The Social Project was inspired by an important personal question: “How do I break the barriers of being in places where no one else looks like me?” Being in the marketing industry for over 12 years, Alisha struggled to find a way to excel in the industry as a woman, and most notably, as a woman of color. She aspires to change the marketing industry “because it looks nothing like me.”
Your website is your showcase
When people browse, you want your website to be the one they stop on. Looking back at her brand identity in 2017, being gold and pink with a heart in the logo, Alisha didn’t find it authentic; instead, she felt like she was trying to fit into the market. She had to rethink her brand “because I can’t represent a business that doesn’t represent me.” As a result, she went back to the drawing board and refined her brand into a bolder look that fully personifies her.
Initially, Alisha hosted her website with another company. However, after the rebrand, her web designer suggested using SiteGround, and after the switch, “I honestly haven’t had any issues.”
Tips for social media engagement
Being a social media expert, Alisha says that “social media is not about laos whatsapp number data you, it’s about your audience.” Listening to your audience, learning what they want to see, and knowing what they want to learn is essential to success. There is a lot of active social listening to do.
Social listening refers to monitoring your brand’s social media channels, explicitly tracking mentions of your brand, customer feedback, industry trends, and more. With social listening, you can generate the type of content followers want, develop new ideas based on trends, have a better customer experience by directly interacting with customers, and constantly adjust your strategy to better fit their needs.
On being a good leader
Alisha believes that good leaders must be good listeners. They must hear what their team has to say and contribute their ideas. Working with a team means using each member’s strengths, making the whole better than the individual.
As for being a good leader for your business, Alisha says, “remember why you started.” It’s all too easy to get lost in the little things, and businesses should go back to why they started in the first place. Focus on your company’s original mission and what you hope to accomplish with it.