6 Mind-Blowing Instagram Ad Examples to Drive Ecommerce Sales
Posted: Wed Dec 18, 2024 8:13 am
Over the last few years, the popularity of Instagram has significantly influenced consumer behavior. Not only do shoppers turn to Instagram for product discovery, but they also buy products in-app.
Instagram has great sales potential for ecommerce brands. So, if you want to run Instagram ad campaigns on budget, it’s important to learn from other companies and their best practices.
Over 25 million businesses use Instagram to promote their email list products and services. How can you cut through the noise to reach your target audience? The answer is simple: run well-targeted Instagram ad campaigns.
Since the platform has over two million monthly advertisers, it’s no doubt that Instagram advertising is an effective way to achieve your business goals fast.
To inspire your next Instagram ad campaign, I’ve gathered six great Instagram ads with their results, and what makes them so good / what can be improved. Let’s dive in!
Editor’s note
Now you can set up targeted Instagram ads right inside your GetResponse account.
Why advertise on Instagram?
As a marketer, it’s likely you have to divide up the budget and spend your money on what’s working for your brand. If you’re unsure about paying for Instagram advertising, here are several reasons to give it a try:
Interact with your target audience: according to Business Instagram, the Instagram community has reached one million monthly active users, and 90% of them follow at least one business on the platform. For brands, this means your potential customers are definitely on the platform, and they want to interact with your company. To make it easier for your target audience to find you and interact with you, run Instagram ad campaigns to speed up the process.
Beat Instagram algorithm: To keep users hooked and engaged, Instagram prioritizes content from the most important people in your life. Simply put, if you interact with a lot with accounts, the platform recognizes your relationships as “close”, so 90% of your feed consists of posts that come from “friends and family”. Unless you run the Instagram ad campaign, it’s difficult for brands to reach their target audience, especially when you are just starting out in Instagram marketing.
Meet your business goals: With the variety of targeting options, you reach the exact audience you want. Plus, different campaign objectives help to achieve business goals, whether you want to reach more customers, drive website traffic, or increase mobile app installs.
For these reasons, running Instagram ad campaigns is a good idea for businesses of all sizes and shapes, and here’s how other companies use paid ads to achieve their business goals.
Instagram ad campaign ideas that work for ecommerce
1. Gymshark
Gymshark was one of the first companies that realized the power of Instagram Stories ads. Back in 2017, when the company decided to promote its Black Friday sale, Gymshark ran an Instagram Stories ad campaign to increase awareness and sales.
Running Instagram Stories ads is a smart choice these days. Why? According to Business Instagram, 500 million users create or watch Instagram Stories daily, ⅓ of the most-viewed Instagram Stories are from businesses, and people spend 80% more time watching videos on the platform.
Gymshark instastories ad.
Source: Gymshark Instagram
What were the results?
16.4 million people were reached.
6.6x return on ad spend.
40% of purchases made during the campaign period came from Instagram.
What worked:
When the company runs Instagram Stories ads, it helps to stay authentic as this content looks and feels like organic content.
The use of the Instagram Story link with a call to action helps to convert interested viewers into customers.
To promote its campaign, GymShark also publishes user-generated content that helps provide social proof.
What could be improved:
Although the company features models wearing its latest items, showing off products from all sides can attract more customers.
The background and the item are the same color, so it’s difficult for potential customers to understand how the featured item looks like.
The company promotes its Black Friday sale, but it doesn’t mention the holiday in ads.
2. Milton & Goose
Milton & Goose is a company that sells fancy and quality toys, so just a few people buy them on impulse. When the company decided to promote its Black Friday sale, it was important to reach people who had previously interacted with the brand. Before running the campaign, the company reached out to influencers who took photos of their kids playing with child-sized kitchen and furniture to use social media visuals as user-generated content.
Instagram has great sales potential for ecommerce brands. So, if you want to run Instagram ad campaigns on budget, it’s important to learn from other companies and their best practices.
Over 25 million businesses use Instagram to promote their email list products and services. How can you cut through the noise to reach your target audience? The answer is simple: run well-targeted Instagram ad campaigns.
Since the platform has over two million monthly advertisers, it’s no doubt that Instagram advertising is an effective way to achieve your business goals fast.
To inspire your next Instagram ad campaign, I’ve gathered six great Instagram ads with their results, and what makes them so good / what can be improved. Let’s dive in!
Editor’s note
Now you can set up targeted Instagram ads right inside your GetResponse account.
Why advertise on Instagram?
As a marketer, it’s likely you have to divide up the budget and spend your money on what’s working for your brand. If you’re unsure about paying for Instagram advertising, here are several reasons to give it a try:
Interact with your target audience: according to Business Instagram, the Instagram community has reached one million monthly active users, and 90% of them follow at least one business on the platform. For brands, this means your potential customers are definitely on the platform, and they want to interact with your company. To make it easier for your target audience to find you and interact with you, run Instagram ad campaigns to speed up the process.
Beat Instagram algorithm: To keep users hooked and engaged, Instagram prioritizes content from the most important people in your life. Simply put, if you interact with a lot with accounts, the platform recognizes your relationships as “close”, so 90% of your feed consists of posts that come from “friends and family”. Unless you run the Instagram ad campaign, it’s difficult for brands to reach their target audience, especially when you are just starting out in Instagram marketing.
Meet your business goals: With the variety of targeting options, you reach the exact audience you want. Plus, different campaign objectives help to achieve business goals, whether you want to reach more customers, drive website traffic, or increase mobile app installs.
For these reasons, running Instagram ad campaigns is a good idea for businesses of all sizes and shapes, and here’s how other companies use paid ads to achieve their business goals.
Instagram ad campaign ideas that work for ecommerce
1. Gymshark
Gymshark was one of the first companies that realized the power of Instagram Stories ads. Back in 2017, when the company decided to promote its Black Friday sale, Gymshark ran an Instagram Stories ad campaign to increase awareness and sales.
Running Instagram Stories ads is a smart choice these days. Why? According to Business Instagram, 500 million users create or watch Instagram Stories daily, ⅓ of the most-viewed Instagram Stories are from businesses, and people spend 80% more time watching videos on the platform.
Gymshark instastories ad.
Source: Gymshark Instagram
What were the results?
16.4 million people were reached.
6.6x return on ad spend.
40% of purchases made during the campaign period came from Instagram.
What worked:
When the company runs Instagram Stories ads, it helps to stay authentic as this content looks and feels like organic content.
The use of the Instagram Story link with a call to action helps to convert interested viewers into customers.
To promote its campaign, GymShark also publishes user-generated content that helps provide social proof.
What could be improved:
Although the company features models wearing its latest items, showing off products from all sides can attract more customers.
The background and the item are the same color, so it’s difficult for potential customers to understand how the featured item looks like.
The company promotes its Black Friday sale, but it doesn’t mention the holiday in ads.
2. Milton & Goose
Milton & Goose is a company that sells fancy and quality toys, so just a few people buy them on impulse. When the company decided to promote its Black Friday sale, it was important to reach people who had previously interacted with the brand. Before running the campaign, the company reached out to influencers who took photos of their kids playing with child-sized kitchen and furniture to use social media visuals as user-generated content.