+1 Content Localization Tips Comparison of Local SERPs in the EU vs ecuador whatsapp number data . Local SERPs in the US Image credit: Mike Blumenthal As an American, I believe that countries associated with Europe have taken a stronger stance than my country on nearly every aspect of the Internet, from privacy to security to antitrust. As a result, multinational brands must comply with different rules and regulations in each region in which they operate. But today, I want to specifically call attention to research being conducted by NearMedia that shows that SERPs in Europe are significantly different from those in the United States, apparently due to very different antitrust stances.
The results of the research are so unique that Near Media has released A New Element in Google Local Search Results in Europe: A Visual Vocabulary to guide brands through these changes. If you are a global brand with physical stores and face-to-face interactions with customers, a new item to add to your to-do list is researching how Google is changing its SERPs to comply with different regulations. What this means for content localization is that the types of content you produce and the platforms where you need visibility most may need to be tailored to different markets than before.
