Web traffic: How to measure, analyze and improve it
Posted: Wed Dec 18, 2024 8:19 am
When you invest in digital marketing for your business and drive traffic to your website, it's not just important to know how many visitors you get.
It is also essential to know where they come from.
This allows you to segment your visitors to take actions that work.
Getting web traffic is a complex and not at all easy task. But if you follow the advice we present to you today, you will notice the difference.
And to start, let's define this concept, so that we start on the right foot:
What is web traffic?
The concept of web traffic includes any visit, view and all the reach that your web project may have, regardless of whether we are talking about a personal blog, an online store, or any other type of resource.
It can be defined as the center of any brand on the Internet. If you don't have web traffic, your potential client will never find you, so you won't be able to sell your products or services.
The way in which visitors can access a particular website to generate traffic can vary greatly, although it is most common to do so through a search engine such as Google.
However, don't forget that there are many ways to increase your web traffic.
What types of web traffic exist?
Before looking for methods to find out how to know the traffic of a website , it is important to know the main types of traffic that exist.
In this section we study the most interesting ones:
Direct traffic
The concept of direct traffic is very broad, and can include visitors malaysia whatsapp number data from different origins:
Visitors who have saved the name of the website in their list of favorite sites and decide to visit your project later.
Visitors who have directly entered your page name (or URL) into the address bar and accessed the site via that route.
Other visitors who have clicked on a link pointing to your website that was located in a document not indexed by Google, in an email, or in some type of software.
Strategies to increase direct web traffic are not easy to implement, but if they work, they can be very effective.
Organic traffic
Organic traffic refers to the number of visitors who access a particular website after having performed a search on a search engine (usually Google). Of all the links returned by the search engine, the visitor will have clicked on the one that led them to your page.
Getting quality organic traffic should be one of the main goals of any webmaster. However, the only way to achieve this is to implement effective SEO positioning strategies that are maintained over time.
There is a false belief that one of the main differences between SEO and SEM is that the former is free, so getting organic traffic would not cost money. But nothing could be further from the truth: the truth is that web optimization to get organic traffic requires a significant investment of time or money:
→ Time : If you decide to invest your own time, it will take “X” hours of your day to day to carry out the immense amount of actions to implement to attract visitors. That’s not to mention the time it will take you to train yourself beforehand, if you start from the point of total ignorance in digital marketing and SEO.
→ Money : And if you prefer to pay a specialized professional, this will free up your time to dedicate to other business tasks, but this money will have to come out of your own pocket.
Referral traffic (referrals)
Referral traffic refers to visitors who have accessed your website by clicking on an existing link on another website. We could be talking about a forum or a blog, for example.
There are many ways to capture web traffic through this channel, but we will study them in the corresponding section.
Paid Search
This includes web traffic related to users who have clicked on an ad from Google or other search engines to access your project.
Each search engine may have a different way of displaying this advertising.
For example, in the case of Google Ads , ads will be displayed before organic results.
In the event that the Paid Search campaign is carried out on YouTube , the advertising could be included before, during or after the video.
This type of web traffic is considered a great complement to SEO positioning strategies.
Social media (social traffic)
This web traffic occurs when your users click on an existing link in a post on your social networks.
To take full advantage of the power of this type of web traffic, it is important to decide at the beginning of the digital marketing strategy which social networks to have a presence on and (above all) which ones not to.
I think it is important to clarify that being on all the networks is a mistake, since depending on whether you manage them yourself or hire a Community Manager, it will be an investment of time and/or money, which you should focus on those where your target audience is . And only on those.
Within this type of web traffic that can reach your site, we can differentiate two types:
Organic : Coming from organic posts you make on the social channel in question.
Paid : from advertising c
It is also essential to know where they come from.
This allows you to segment your visitors to take actions that work.
Getting web traffic is a complex and not at all easy task. But if you follow the advice we present to you today, you will notice the difference.
And to start, let's define this concept, so that we start on the right foot:
What is web traffic?
The concept of web traffic includes any visit, view and all the reach that your web project may have, regardless of whether we are talking about a personal blog, an online store, or any other type of resource.
It can be defined as the center of any brand on the Internet. If you don't have web traffic, your potential client will never find you, so you won't be able to sell your products or services.
The way in which visitors can access a particular website to generate traffic can vary greatly, although it is most common to do so through a search engine such as Google.
However, don't forget that there are many ways to increase your web traffic.
What types of web traffic exist?
Before looking for methods to find out how to know the traffic of a website , it is important to know the main types of traffic that exist.
In this section we study the most interesting ones:
Direct traffic
The concept of direct traffic is very broad, and can include visitors malaysia whatsapp number data from different origins:
Visitors who have saved the name of the website in their list of favorite sites and decide to visit your project later.
Visitors who have directly entered your page name (or URL) into the address bar and accessed the site via that route.
Other visitors who have clicked on a link pointing to your website that was located in a document not indexed by Google, in an email, or in some type of software.
Strategies to increase direct web traffic are not easy to implement, but if they work, they can be very effective.
Organic traffic
Organic traffic refers to the number of visitors who access a particular website after having performed a search on a search engine (usually Google). Of all the links returned by the search engine, the visitor will have clicked on the one that led them to your page.
Getting quality organic traffic should be one of the main goals of any webmaster. However, the only way to achieve this is to implement effective SEO positioning strategies that are maintained over time.
There is a false belief that one of the main differences between SEO and SEM is that the former is free, so getting organic traffic would not cost money. But nothing could be further from the truth: the truth is that web optimization to get organic traffic requires a significant investment of time or money:
→ Time : If you decide to invest your own time, it will take “X” hours of your day to day to carry out the immense amount of actions to implement to attract visitors. That’s not to mention the time it will take you to train yourself beforehand, if you start from the point of total ignorance in digital marketing and SEO.
→ Money : And if you prefer to pay a specialized professional, this will free up your time to dedicate to other business tasks, but this money will have to come out of your own pocket.
Referral traffic (referrals)
Referral traffic refers to visitors who have accessed your website by clicking on an existing link on another website. We could be talking about a forum or a blog, for example.
There are many ways to capture web traffic through this channel, but we will study them in the corresponding section.
Paid Search
This includes web traffic related to users who have clicked on an ad from Google or other search engines to access your project.
Each search engine may have a different way of displaying this advertising.
For example, in the case of Google Ads , ads will be displayed before organic results.
In the event that the Paid Search campaign is carried out on YouTube , the advertising could be included before, during or after the video.
This type of web traffic is considered a great complement to SEO positioning strategies.
Social media (social traffic)
This web traffic occurs when your users click on an existing link in a post on your social networks.
To take full advantage of the power of this type of web traffic, it is important to decide at the beginning of the digital marketing strategy which social networks to have a presence on and (above all) which ones not to.
I think it is important to clarify that being on all the networks is a mistake, since depending on whether you manage them yourself or hire a Community Manager, it will be an investment of time and/or money, which you should focus on those where your target audience is . And only on those.
Within this type of web traffic that can reach your site, we can differentiate two types:
Organic : Coming from organic posts you make on the social channel in question.
Paid : from advertising c