to participate in product experience and promotion, and expand indonesia number for whatsapp the brand's communication range through their influence and fan base. Xiaomi is also good at using social media for event marketing. For example, during major festivals, anniversaries or social hot events, Xiaomi will launch related theme activities and content to increase the brand's attention and topicality. At the same time, Xiaomi will also actively participate in public welfare activities and spread them through social media to enhance the brand's social image and reputation. ：Combining direct sales and social media integration strategy Multi-channel integration In today's digital business environment, multi-channel integration has become a key strategy for enterprises to achieve marketing goals and improve sales performance.
For Xiaomi, the organic combination of Internet direct sales and social media marketing to build a seamless and mutually reinforcing multi-channel marketing system is an important measure to achieve its sales miracle. Xiaomi fully utilizes the transaction function of the Internet direct sales platform and the communication and interaction function of the social media platform to optimize the sales process and improve customer experience. In the product promotion stage, Xiaomi first releases product information, announces new product releases, and displays product features and advantages through social media platforms to attract users' attention and interest. These contents are usually presented in the form of pictures, videos, texts, etc.
