Then, as they learn more, their relations

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hip with you strengthens as they move down the funnel so that when they do come to buy, they have no hesitation in making you their first choice. Research shows that over 40% of consumers are willing to pay more for brands they trust. By turning your website into an information resource with quality content that meets the needs of users no matter where they are in the marketing funnel, you can demonstrate your expertise in a way that adds value to users, thereby building trust.


In short, this is how to convert non-branded traffic to branded traf germany whatsapp number data fic and get the best of both worlds. Commercial Search: Leverage Non-Branded Search on Commercial Pages It’s easy to think that non-branded keywords shouldn’t appear on commercial pages because they sell products or services specific to your brand, but some of the most profitable traffic can be found on these pages. Commercial pages are for users who know what they want but don’t necessarily know where to find it.




These users may search for short-tail keywords that can be branded but not always, and this is where the real opportunity lies. Let’s use the keyword “women’s jeans” as an example. According to Moz’s Keyword Explorer, this term gets between 2,000 and 4,000 searches per month, which is a lot. Screenshot of Moz’s Keyword Explorer showing search volume for women’s jeans. Doing a quick search in Google, all of the top-ranking pages are product category pages.