Use videos to increase your Facebook Ads budget performance
Posted: Wed Dec 18, 2024 9:12 am
Next, choose whether you want your campaign budget to be daily or lifetime.
Set your budget and choose a bidding strategy, and you're done, as shown in the image.
Facebook notes that if you choose the lowest-cost campaign bid strategy without a bid cap, all ad sets in your campaign must have the same optimization event.
Finally, Facebook also recommends that you use spent ad sets sparingly, as it restricts Facebook's flexibility to optimize your budget.
Perform periodic monitoring and adjustments
A few years ago, if you ran an ad in a traditional media outlet, you wouldn't have the slightest idea of how it was performing until the campaign was over.
Now, social networks allow you to monitor your ad performance from the moment you set up the campaign live.
It can be tempting to set up your ad campaigns live and then come back to check performance once each campaign is complete.
But by doing this, you're missing out on massive opportunities to improve the performance of each of your ads.
Monitoring your Facebook Ads campaigns in real time lets you know if your ads are resonating with people and allows you to make adjustments as you go.
Here are some tips on adjustments you could make:
If your clicks are slightly lower than expected, it might be worth changing your CTA .
If engagement isn't that high, add more creativity to your storytelling.
If your reach is also below your estimate, try updating your audience targeting parameters.
You can view your ad performance data in Facebook Ads Manager so you don't miss out on any of the performance of your Facebook Ads budget.
By selecting and clicking on your campaign you will be able to edit any of these aspects to make the required adjustments to optimize your performance.
[Tweet “You can view your ad performance data in Facebook Ads Manager so you don’t miss out on how your Facebook Ads budget is performing.”]
Audiovisual material is always a great idea to increase reach on Facebook, and it is a good way for brands to promote their business in a more detailed way.
Facebook for Business recommends that you broadcast your videos as follows restaurant email list to optimize the performance of your Ads budget:
First, choose the “Increase video views” objective in the ad creation tool.
You can increase your bids to increase video views by clicking “Optimize for video views: pay per impression.”
Your ads will be served on a cost per thousand impressions (CPM) basis and you will be billed for each time your video is viewed for at least three seconds.
Optimize the conversion window
We don't know if you've noticed, but the ad publisher has been adding new options in the Optimization and Delivery section.
Although in this case the most commonly used options in the Optimize for conversion section are manual or automatic bidding or the type of delivery (standard or accelerated), the conversion window must also be taken into account.
Set your budget and choose a bidding strategy, and you're done, as shown in the image.
Facebook notes that if you choose the lowest-cost campaign bid strategy without a bid cap, all ad sets in your campaign must have the same optimization event.
Finally, Facebook also recommends that you use spent ad sets sparingly, as it restricts Facebook's flexibility to optimize your budget.
Perform periodic monitoring and adjustments
A few years ago, if you ran an ad in a traditional media outlet, you wouldn't have the slightest idea of how it was performing until the campaign was over.
Now, social networks allow you to monitor your ad performance from the moment you set up the campaign live.
It can be tempting to set up your ad campaigns live and then come back to check performance once each campaign is complete.
But by doing this, you're missing out on massive opportunities to improve the performance of each of your ads.
Monitoring your Facebook Ads campaigns in real time lets you know if your ads are resonating with people and allows you to make adjustments as you go.
Here are some tips on adjustments you could make:
If your clicks are slightly lower than expected, it might be worth changing your CTA .
If engagement isn't that high, add more creativity to your storytelling.
If your reach is also below your estimate, try updating your audience targeting parameters.
You can view your ad performance data in Facebook Ads Manager so you don't miss out on any of the performance of your Facebook Ads budget.
By selecting and clicking on your campaign you will be able to edit any of these aspects to make the required adjustments to optimize your performance.
[Tweet “You can view your ad performance data in Facebook Ads Manager so you don’t miss out on how your Facebook Ads budget is performing.”]
Audiovisual material is always a great idea to increase reach on Facebook, and it is a good way for brands to promote their business in a more detailed way.
Facebook for Business recommends that you broadcast your videos as follows restaurant email list to optimize the performance of your Ads budget:
First, choose the “Increase video views” objective in the ad creation tool.
You can increase your bids to increase video views by clicking “Optimize for video views: pay per impression.”
Your ads will be served on a cost per thousand impressions (CPM) basis and you will be billed for each time your video is viewed for at least three seconds.
Optimize the conversion window
We don't know if you've noticed, but the ad publisher has been adding new options in the Optimization and Delivery section.
Although in this case the most commonly used options in the Optimize for conversion section are manual or automatic bidding or the type of delivery (standard or accelerated), the conversion window must also be taken into account.