Example: "Your money is paper. Our paper is money."
Such expressions attract attention and are well remembered due to their elegance and originality.
11. Rhyming slogan
Rhyming slogans are easy to remember. According to psychologist and researcher Nick Kolenda, rhyme increases fluency. It causes fleeting pleasant sensations in a person that are associated with the content of the slogan or call to action.
This technique is used even by such market giants as Beeline
It should be noted that rhyming slogans are most often used to advertise hedonic and inexpensive products. A typical example is the slogan of the carbonated drink Mirinda that made a splash in the 90s: "Life is good when you drink slowly." Other techniques are usually used in advertising complex and expensive long-term products.
For example, we don't use this slogan we made up in our spare time:
"Marketing Up brings in a sea of applications, joy for you, grief for your competitors!"
Due to the complexity of our services, we prefer to give you the opportunity to draw your own conclusions about our professionalism by reviewing our cases .
12. Alliteration
Use repeating or similar consonants in your slogan or uk whatsapp number call to action.
Example: “Buy a tour to Turkey!”
This technique adds expressiveness.
13. Pseudo-aphorism
Come up with a sharp, polished expression that is worthy of becoming an aphorism and at the same time resonates with the product/brand/necessary emotional state.
14. Pseudo-Articulation
“Find” words or syllables in phrases describing your product that echo the name of your brand or simply characterize your product favorably.
Example: "We offer you Swiss watches!"
As we can see, here the pseudo-division unconventionally emphasizes the premium nature of the offer.
15. Font highlighting
Highlight the letters in the phrases describing your product that will form the brand name.
Example: " My Telephone Communication " .
With the proper frequency of ad impressions, font highlighting allows you to create a stable association between the essence of the service/product and the advertised brand. Often , marketing a priori pursues such a goal
16. Joint
Use repetitions at the boundaries of adjacent segments within a sentence.
Example: “They show the passage of time, but time has no power over them” (advertisement for Citizen watches).
17. Branded call-to-action
Every once in a while you get the chance to make your main call to action something unique and relevant to your company name.
Example: on the landing page for Nova Fitness, we used the call-to-action “Upgrade with us.”
On the one hand, it perfectly reflected the concept of the service - renewal/rejuvenation of the body through regular training under the supervision of experienced trainers. On the other hand, due to the consonance of the company name and the main call to action, memorability improved.
