So that tells you how many people

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are doing that. But it's something to think about when you're doing your reporting. Should you include that unset data? Maybe it could be reported in a slightly different way. So if you see not set, don't worry. That's what's going on. You may or may not want to include it in your analytics. I find that when you're reporting to people who don't do what we do, like leadership at your company or your customers, sometimes it's best to leave it out because it just confuses people who aren't us.


But of course, you know, depending on the type of data yo iceland whatsapp number data u're capturing with not set, you may want to report it or not. So I find that common analytics assumptions people make are mostly incorrect. I hope this helps you on your analytics journey, and I promise that over time, we all end up loving GA4 now that we're so used to it now. Thanks for watching. How to Maximize Brand Awareness with Employee-Generated Content Branding | Content Marketing The opinions of the author are entirely their own (excluding the unlikely event of hypnotism) and may not always reflect those of Moz.



Many companies neglect their most valuable asset: their employees. This underutilization is often caused by engagement challenges and the high cost of developing effective training programs, inadvertently hurting the brand and the bottom line. Employee-generated content (EGC) is a transformative way to showcase your top talent and add a layer of authenticity to your brand, making it more appealing to current and potential employees. This article explores how to use EGC to increase your brand’s reach and visibility.