Types of automation in Email Marketing for digital businesses
Posted: Tue Dec 03, 2024 10:15 am
Types of automation in Email Marketing for digital businesses
Surely, on more than one occasion you have heard about automation in Email Marketing , right? And even more so if you are currently taking the first steps in the wonderful world of Inbound Marketing .
Well, you should know that when we talk about automation in Email Marketing, we are referring -nothing more and nothing less- to a technique that allows sending messages to users in a database in an automatic manner, according to different specific time intervals, or according to the interactions each user has had with the brand. In other words, each specific action that a specific user performs will lead to a specific automatic response sent by email, do you understand?
And, best of all: it does not require meticulous attention or “manual” work from the person in charge of Email Marketing . Because, for that, we will have an automation tool that will allow us to facilitate an entire automatic process, which can be simplified and economized. However, the necessary task for you (yes!) will be to carry out a correct workflow according to the chosen parameters, because defining exactly the content of the automated messages requires great and constant effort, analysis, planning and strategy to define very well each of the actions to be carried out.
In other words, automating in Email Marketing (and in no other area) is not just programming and that's it .
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How important is automation?
What forms of automation can we apply in an online business?
1.- Welcome message
2.- Message of thanks and gratitude
3.- “Your order is on its way” message and tracking
4.- Evaluation message
5.- Cart recovery message
How important is automation?
Various studies show that automation in Email Marketing manages vp technical email lists to improve conversion rates and CTR of campaigns by up to 50% and 100% respectively.
And, of course, this improvement is not only due to the effectiveness and speed with which automation acts (and, therefore, the better interaction flows), but also to the time, resources and efforts that can be saved.
The elements that are generating changes in Email Marketing
Particularly in the case of online businesses or eCommerce, Email Marketing automation is particularly positive, since it allows for high levels of efficiency and time control, which allow for better management of cascading processes; something that is materially impossible to do hand in hand.
What forms of automation can we apply in an online business?
When it comes to online businesses or eCommerce, automation allows for a series of particular advantages in terms of sending Email Marketing; such as segmenting lists of registrations, managing sales and after-sales, and tracking abandoned shopping carts. In the following lines we will see what types of automation we can use in a digital business.
1.- Welcome message
Automated welcome messages are probably the most common and usual of all the options. They are also, among other things, one of the easiest to implement.
And why do we at Mittum recommend that you receive this type of message? Because we all appreciate a welcome message, a message of “ thank you for wanting to be part of our community ”, a message of “ welcome to the boat ”. What’s more, we have reached a point where it has become so common to register on a website and automatically receive a welcome email, that if it is not sent, the user will surely think that they have not registered correctly and that there is some kind of error in the flow (something that, unconsciously, will generate distrust and uncertainty).
Therefore, we recommend that you always schedule welcome messages.
2.- Message of thanks and gratitude
Just as the user will always appreciate a “welcome”, they will also appreciate a “thank you”. “ Thank you for your purchase ”, “ thank you for your service reservation ”.
Every action that the user performs within your eCommerce should be accompanied by a “thank you”: it costs nothing and will allow you to connect much faster and better with the user.
Surely, on more than one occasion you have heard about automation in Email Marketing , right? And even more so if you are currently taking the first steps in the wonderful world of Inbound Marketing .
Well, you should know that when we talk about automation in Email Marketing, we are referring -nothing more and nothing less- to a technique that allows sending messages to users in a database in an automatic manner, according to different specific time intervals, or according to the interactions each user has had with the brand. In other words, each specific action that a specific user performs will lead to a specific automatic response sent by email, do you understand?
And, best of all: it does not require meticulous attention or “manual” work from the person in charge of Email Marketing . Because, for that, we will have an automation tool that will allow us to facilitate an entire automatic process, which can be simplified and economized. However, the necessary task for you (yes!) will be to carry out a correct workflow according to the chosen parameters, because defining exactly the content of the automated messages requires great and constant effort, analysis, planning and strategy to define very well each of the actions to be carried out.
In other words, automating in Email Marketing (and in no other area) is not just programming and that's it .
Post Content
How important is automation?
What forms of automation can we apply in an online business?
1.- Welcome message
2.- Message of thanks and gratitude
3.- “Your order is on its way” message and tracking
4.- Evaluation message
5.- Cart recovery message
How important is automation?
Various studies show that automation in Email Marketing manages vp technical email lists to improve conversion rates and CTR of campaigns by up to 50% and 100% respectively.
And, of course, this improvement is not only due to the effectiveness and speed with which automation acts (and, therefore, the better interaction flows), but also to the time, resources and efforts that can be saved.
The elements that are generating changes in Email Marketing
Particularly in the case of online businesses or eCommerce, Email Marketing automation is particularly positive, since it allows for high levels of efficiency and time control, which allow for better management of cascading processes; something that is materially impossible to do hand in hand.
What forms of automation can we apply in an online business?
When it comes to online businesses or eCommerce, automation allows for a series of particular advantages in terms of sending Email Marketing; such as segmenting lists of registrations, managing sales and after-sales, and tracking abandoned shopping carts. In the following lines we will see what types of automation we can use in a digital business.
1.- Welcome message
Automated welcome messages are probably the most common and usual of all the options. They are also, among other things, one of the easiest to implement.
And why do we at Mittum recommend that you receive this type of message? Because we all appreciate a welcome message, a message of “ thank you for wanting to be part of our community ”, a message of “ welcome to the boat ”. What’s more, we have reached a point where it has become so common to register on a website and automatically receive a welcome email, that if it is not sent, the user will surely think that they have not registered correctly and that there is some kind of error in the flow (something that, unconsciously, will generate distrust and uncertainty).
Therefore, we recommend that you always schedule welcome messages.
2.- Message of thanks and gratitude
Just as the user will always appreciate a “welcome”, they will also appreciate a “thank you”. “ Thank you for your purchase ”, “ thank you for your service reservation ”.
Every action that the user performs within your eCommerce should be accompanied by a “thank you”: it costs nothing and will allow you to connect much faster and better with the user.