2.1. Usable functionality
It is important that your website allows the user to get the information they need about what you offer and how to contact you as quickly as possible. A visitor to a usable website should not have questions like "What's going on?", "What's next?" or "Where is it?"
User interaction should be as simple as possible. Well, let's go over the specific nuances.
• Short forms - make contact forms concise, do not ask users for a lot of information. If "interrogation" cannot be avoided, carefully structure the form, divide it into several stages.
• Convenient search - place it at the top of the page, in a visible place, “teach” it to understand typos and suggest options for filling out the field.
• Unobtrusive support - offer help from a consultant, but do not bother the user with multiple offers of consultation in pop-up windows, distracting them from studying the content.
• Avoid “dead-end” situations – make sure that when the user gets to the 404 page, they are given clear instructions on what to do next. Also thank the person for filling out the contact form or ordering, let them know that their request is being processed, and give them an idea of the time frame. The user should always understand what is happening on the site.
• One-click return to top - place a button at the end of a long landing page or us whatsapp number list web page that allows you to return to the first screen with one click. Don't torture the user with endless scrolling.
• Fast loading - "clean" the codes, optimize the images so that the page loads faster - ideally in 2-3 seconds. If the site is still heavy, at least carefully select the preloader.
• Competent navigation - use no more than 9 menu items and 3-4 nesting levels. Don't forget about "breadcrumbs" to make site navigation easier.
• Clickable phones - remember, it is much easier for the user to click on a number and call than to copy it from text or rewrite it from a picture.
• Remove horizontal scrolling - it is not only inconvenient, but also makes your site archaic.
• Responsive clickable elements are especially important. Give the user a clear understanding of what is clickable on the site, do not make them click in vain or guess about the purpose of this or that web element. Think carefully about contrast. Do not allow situations where other graphic elements look like buttons - for example, text in a frame. Make the buttons change color when you hover over them, and make the image links slightly larger or give explanatory text. This is easily achieved by means of CSS (cascading style sheets). We also recommend that you ensure that when visiting the site from a mobile device, the clickable elements are not too small - already 30 pixels.
Remember - no matter what capabilities your site has, all technical "features" will be worthless if they are not "user friendly". After all, a user who has gone to a competitor may simply not have time to use them.
