Market Revenue Development Partner

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Passive prospecting is also an important step. Here, you can use marketing tools to attract buyers in your specific niche, such as: Content creation Video marketing SEO Social media While both are viable options for finding customers, the main difference is the size of your SaaS company and your overall goals. More expensive SaaS solutions tend to require more active customer prospecting, while smaller, individual platforms are easier to market with passive customer prospecting. Ideally, a long-term strategy should include elements of both approaches. 3. Qualification An important part of a SaaS sales rep’s job is to qualify leads to determine if they are an ideal candidate.



This can be done either after the indian whatsapp number list lead has become a little “warm” or after they sign up for a free trial of the platform. There are tools that can help you qualify leads and determine their likelihood of making a purchase, but often the best option is to reach out to them and see if they have any questions about the SaaS platform. Providing educational and training resources early on is a great way to let management know that your team is serious about support. This can be an effective way to move prospects to the next stage of the SaaS sales process.



4. Upselling Once your customers have shown interest and have been using the platform for a few months, you’ll want to begin the upselling process. This is where a SaaS representative contacts the customer to either encourage them to pay for a subscription or to encourage them to continue using the service. This is also an important touchpoint in the overall sales process, as it gives the SaaS salesperson the opportunity to sell a larger product package or additional features. While not everyone will choose the larger package, customers are encouraged by the fact that your company offers solid solutions and builds relationships.