Email Marketing Segmentation Tip
Posted: Tue Dec 03, 2024 10:20 am
List Segmentation Tip #2: Select the Right Email Segmentation Tool
Focus groups are often viewed as a marketing relic—one that’s been replaced by Big Data.
Now, there are powerful automated tools that can help you conduct your usa business email list market research, gather data, categorize it, and then analyze it. Ideally, you want a segmentation tool that gives you plenty of customizability and makes it easy to segment groups into logical bases.
Email tagging is a powerful tool that helps you organize contacts according to consumer behavior and interests. For instance, you can tag consumers by their job title, the links they click, blog articles they read, items they purchase, or by more descriptive demographics. Or, you can segment according to recent buyer actions like:
Sign up source
Type of customer
Customers who purchased in the last 30 days
Customers who haven’t purchased in the last 30 days, or even 90 days
Cart abandonment
From there, you can further optimize segmented emails by studying how members of these groups respond to messaging. So, the next time around, you can further cull the list segmentation down to those most likely to act in a certain way or respond to a certain message.
Email Segmentation Tip #3: Start Slow and Simple
You don’t need to create dozens of multivariable segmentation lists right off the bat. In the beginning, it’s better to start simple. Your first few segmentation groups will allow you to start testing and seeing what does or doesn’t work. If you throw too many variables into the equation from the outset, it’ll be difficult to determine the underlying issue (if there is one).
Similarly, this gives you the opportunity to familiarize yourself with your automated solution. As your team becomes more comfortable with the technology and better understands how consumer subsets respond, they can then start going deeper.
Focus groups are often viewed as a marketing relic—one that’s been replaced by Big Data.
Now, there are powerful automated tools that can help you conduct your usa business email list market research, gather data, categorize it, and then analyze it. Ideally, you want a segmentation tool that gives you plenty of customizability and makes it easy to segment groups into logical bases.
Email tagging is a powerful tool that helps you organize contacts according to consumer behavior and interests. For instance, you can tag consumers by their job title, the links they click, blog articles they read, items they purchase, or by more descriptive demographics. Or, you can segment according to recent buyer actions like:
Sign up source
Type of customer
Customers who purchased in the last 30 days
Customers who haven’t purchased in the last 30 days, or even 90 days
Cart abandonment
From there, you can further optimize segmented emails by studying how members of these groups respond to messaging. So, the next time around, you can further cull the list segmentation down to those most likely to act in a certain way or respond to a certain message.
Email Segmentation Tip #3: Start Slow and Simple
You don’t need to create dozens of multivariable segmentation lists right off the bat. In the beginning, it’s better to start simple. Your first few segmentation groups will allow you to start testing and seeing what does or doesn’t work. If you throw too many variables into the equation from the outset, it’ll be difficult to determine the underlying issue (if there is one).
Similarly, this gives you the opportunity to familiarize yourself with your automated solution. As your team becomes more comfortable with the technology and better understands how consumer subsets respond, they can then start going deeper.