It is a proven effective way to influence customers and to get them armenia email list 105644 contact leads to convert, as it uses detailed information based on behavior and interests. For the same reason, the messages sent through email retargeting are more resonating and relevant for customers and are hence more powerful than an average email marketing campaign. In email retargeting you can send campaigns to both existing customers – ones that you already have information for, as well as new customers – ones for which you need to collect relevant information for.
In the case of existing customers, retargeting is down through further analysis of purchase patterns and browsing behavior. More segmented and better-personalized emails are then sent to certain customers based on the new information gathered. A good example of a retargeted email sent to an existing customer would be a cart abandonment email. In the case of new customers, tools like browser cookies, opt-in forms, and customer profiles are used to gather behavioral information as well as contact information, based on which email messages are sent to induce further action.
